It’s not that difficult to start a food blog or recipe website in today’s world. As people come to know about the power of blogging for making money or gaining fame, starting a food blog has become a trend as well.

But do you know how to make money from a food blog in 2018? How to start as a blogger and get paid in India? This is the question you should ask yourself in case you are seriously a good cook and want to make money from your skills through food blogging.

But even if you have no plan to make money from your recipe website, then also this article will help you to start a recipe blog from scratch which will look professional. Also don’t miss the last section about the tips to generate income from your food blog.

What is a Food Blog?

A food blog is an online platform where passionate individuals share their love for food through written content, photographs, recipes, restaurant reviews, and culinary adventures. It serves as a virtual kitchen, bringing together foodies, home cooks, professional chefs, and anyone with an appetite for delectable experiences.

In simple terms, if you are good cook and love to prepare various types of food at home, and at the same time want to showcase your cooking skill to the world, then you can start a food blog and share all such recipes through your website.

Food blogging has emerged as a delightful and mouthwatering niche in the vast realm of blogging. It allows passionate food lovers to share their culinary adventures, recipes, restaurant reviews, and gastronomic experiences with a global audience.

What is Food Blogging?

Food blogging is the art of creating and curating content related to food, beverages, cooking techniques, recipes, restaurant recommendations, and everything else that revolves around the culinary realm. It involves sharing personal experiences, experimenting with flavors, and capturing the essence of food through engaging and visually appealing content.

There are a lot of reasons for you to start a food blog in 2023. Specially if you are passionate about cooking & experimenting with various dishes. By starting a food blog, you can share your feelings, experiences & a lot more. Let me deep dive into the benefits of starting a recipe blog in 2023.

Sharing Passion and Expertise: Food blogging offers a platform for individuals to express their love for food and showcase their expertise in various cuisines, baking techniques, or dietary preferences. It allows bloggers to share their unique perspective, culinary experiments, and innovative recipes, fostering a vibrant community of like-minded individuals.

Inspiring Others: Food bloggers play a significant role in inspiring their readers to explore new flavors, experiment with ingredients, and embrace the joy of cooking. Through vivid descriptions, captivating visuals, and step-by-step guides, they ignite a passion for culinary exploration and encourage others to embark on their own gastronomic journeys.

Building a Community: Food blogging creates a sense of community by connecting people who share a common love for food. It brings together individuals from diverse cultures, backgrounds, and geographic locations, fostering conversations, exchanging ideas, and celebrating the universal language of delicious cuisine.

Celebrating Food Culture: Food blogging celebrates the rich tapestry of food culture across the globe. It serves as a platform to explore traditional dishes, local delicacies, and authentic cooking techniques. Bloggers often delve into the historical and cultural aspects of food, highlighting the stories behind each dish and paying homage to culinary heritage.

Bridging the Gap: Food blogging bridges the gap between professional chefs, home cooks, and food enthusiasts. It democratizes the culinary world, providing a space for everyone to learn, share, and appreciate food. Bloggers often provide valuable tips, hacks, and guidance to help readers enhance their cooking skills and create memorable dining experiences.

Useful Tips for Becoming a Successful Food Blogger in 2023

Well, you may think that when people love to watch YouTube video recipes, who will read the recipes online? But you will also be amazed to know that people love to watch videos but when they will actually try those recipes, they need all the ingredients, steps & tips. And for that they have to note down the same or read some website. That’s where I still feel that one can be really successful by starting a food blog in 2023.

Here are couple of tips & tricks before starting a recipe blog.

  1. Authenticity: Stay true to your culinary style, unique voice, and personal experiences. Be genuine and let your personality shine through your content.
  2. Engaging Visuals: Invest time in capturing appetizing food photography that entices readers. Use high-quality images, experiment with different angles, lighting, and styling techniques to make your content visually appealing.
  3. Compelling Writing: Develop storytelling skills to engage your readers. Describe the flavors, textures, and aromas vividly, and share personal anecdotes or interesting facts to create a connection.
  4. Consistency and Regularity: Maintain a consistent posting schedule to keep your readers engaged. Regularly share fresh content, recipes, and updates to build a loyal audience.
  5. Interact with Your Audience: Respond to comments, answer queries, and engage with your readers on social media platforms or through your blog. Encourage discussions and create a supportive community.

Food blogging allows individuals to share their passion, inspire others, and foster a community of food enthusiasts. So, whether you’re a professional chef, a home cook, or simply someone with a deep appreciation for flavors, food blogging offers a delightful avenue to express yourself, connect with others, and celebrate the wonders of the culinary world. Start your food blogging journey today by following this step-by-step guide.

Should I start a Food blog for free?

Well, frankly speaking if you are a hobby blogger and just want to upload your recipes or pictures of homemade recipes to the website and share it with your friends, then you can start a food blog for free. But if you are planning to build a career in food blogging then you should avoid the free blogging option. Let me explain in detail.

The Benefits of Starting a FOOD Blog for Free

There are a lot of benefits starting a free blog. In fact, I have also created my first blog on free platform only. Here are few benefits of creating a free blog.

Zero Financial Investment: One of the most appealing aspects of a free blog is that it requires no upfront financial investment. Platforms like, Blogger, and Medium offer free hosting and ready-to-use templates, enabling you to set up your blog quickly and easily. This can be an excellent starting point for individuals who want to dip their toes into the world of blogging without committing any funds initially.

User-Friendly Interface: Free blogging platforms often provide intuitive interfaces that require no technical expertise. These platforms offer drag-and-drop features, easy content creation tools, and built-in analytics, simplifying the process of publishing and managing your blog. I personally love platform as it gives so much flexibility & customization option to create a very good layout & design. It’s an ideal option for beginners who want to focus on content creation without getting caught up in technical complexities.

There are many other reasons, but for me these 2 are the biggest reason which will give you some relaxation and time to experiment on your first food blog. You can learn a lot working on these free blogging platforms, which is really good.

The Limitations of Starting a Food Blog for Free

Now let me tell you some of the disadvantages of a free blog.

  1. Limited Control and Customization: Free blogging platforms often impose limitations on design and customization options. You may have access to a limited number of templates and themes, restricting your ability to create a unique and personalized blog. Additionally, customization options like custom domains, advanced plugins, and monetization features may be limited or unavailable.
  2. Branding and Professionalism: When starting a blog for free, you will typically have a subdomain attached to the platform’s main domain (e.g., This can diminish the professional appearance of your blog and impact your branding efforts. Having a custom domain (e.g., adds credibility and enhances your online presence.
  3. Potential Restrictions and Ownership: Free blogging platforms have terms of service that outline content restrictions and may place limitations on monetization opportunities. Additionally, since you are using the platform’s infrastructure, you don’t have complete ownership or control over your blog. The platform could suspend or shut down your blog without warning, potentially resulting in the loss of your content and audience.

That’s the reason I always recommend choosing a self-hosted platform like With a self-hosted blog, you have full control over your website’s design, functionality, and content. You can choose from a wide range of themes, plugins, and tools to create a unique and personalized blog that aligns with your vision and brand.

This will further help you to improve your online identity and credibility. You have the freedom to switch hosting providers, redesign your website, and expand your online presence as your blog grows. This ensures long-term stability and mitigates the risk of losing your content or audience due to changes imposed by a free platform.

Step By Step Guide to Start a Food Blog on WordPress

I am sure many of us aware about the famous recipe website of Tarla Dalal, just imagine from when this website is running and till date how much money it has generated. So, I am sure I have clarified all your doubts and also provided enough reasons to start your first blog in 2023.

Here are few of best Indian food blogs which looks really awesome, and I am sure you might be aspiring to have a website like these.


Here are the basic steps to set up a self-hosted WordPress food blog that is both beautiful and functional. Your blog will have your own domain name and your own distinct look, and it will be able to scale with you as your blog grows. When you’re starting a food blog, I recommend following these steps for a greater shot at success.

1) Pick a right domain name.

You have to pick a good domain (e.g name for your food blog. It should be short, memorable, food related term and most importantly with .com extension. It may cost you around $15 if you buy separately, otherwise you will get a free domain name with hosting providers like Bluehost, Hostinger, GreenGeeks etc.

2) Find a reliable WordPress host.

To start a self-hosted food blog, you need a web hosting service where you will upload your website files. I strongly recommend buying only WordPress hosting plans as we are going to create our food blog on WordPress only. It will cost you around 2.95 per month and up.

3) Install WordPress on your domain.

This is the crucial step where we will setup our website. We have to install WordPress on our domain name and then start working on to create a professional recipe blog. You don’t have to spend a single penny here, as I will be guiding with all the necessary steps.

4) Install a WordPress theme.

Now the look, feel and functionality of your website is most important in 2023. It will create an impression on your readers mind and that should be best. You can pick any Food blog WordPress themes and setup your website easily. It may cost you around $50 – $60/year.

5) Install WordPress plugins.

WordPress plugins extend the functionality of WordPress in certain areas. For example, one of my recommended free WordPress plugins helps prevent spam comments. As a beginner you can continue with free plugins, but I would recommend investing after some important premium Plugins so that you get the best SEO results.

6) Start Food blogging!

That’s it, your Food Blog is ready and now you have to start creating recipes & document them with amazing pictures on your website.

Step 1: Pick a right domain name.

One of the crucial steps in establishing your food blog is choosing a catchy and memorable name that reflects your brand and resonates with your audience. Here I will guide you through the process of naming your food blog and securing a matching domain name to create a strong online presence. Let’s dive in!

  • Brainstorm and Define Your Blog’s Identity: Start by brainstorming words and phrases that reflect the essence of your food blog. Consider your niche, cooking style, target audience, and unique selling points. Are you focusing on vegan recipes, baking delights, or international cuisines? Define the key characteristics of your blog, such as being healthy, indulgent, quick and easy, or budget-friendly. Use these insights to shape your blog’s identity.
  • Create a List of Potential Names: Using the brainstormed ideas, create a list of potential names for your food blog. Experiment with combinations of words, alliterations, and puns to make your name memorable and appealing. Aim for a name that is easy to spell, pronounce, and remember. Keep it positive and inviting, evoking a sense of joy and excitement about food.
  • Check Availability and Trademark Issues: Once you have a list of potential names, it’s crucial to check the availability of domain names and any potential trademark issues. Visit domain registration platforms like GoDaddy, or Namecheap to search for available domain names. Ensure that the domain name you choose aligns with your blog’s name, making it easier for your audience to find you.
  • Consider SEO and Branding: Search engine optimization (SEO) plays a vital role in growing your blog’s visibility. Incorporate relevant keywords into your blog’s name and domain, improving your chances of ranking higher in search results. Additionally, consider how the name aligns with your branding strategy. Choose a name that allows for a visually appealing logo and can be easily incorporated into your blog’s design.

After considering all the factors, it’s time to make a decision. Select the name that best reflects your blog’s identity, aligns with your branding strategy, and has positive feedback from your trusted circle. Once you’ve finalized the name, proceed to register the matching domain name.

If you go with Godaddy or Namecheap then you have to pay the domain registration charges around $10-$15. But with web hosting companies like Bluehost, you will get a free domain for the first year. That means you can actually save this $15 for the first year with Bluehost.

Step 2: Find a reliable WordPress host.

Step 3: Install WordPress on your domain.

Step 4: Install a WordPress theme.

Step 5: Install WordPress plugins.

Next, you have to make your food blog complete by installing few key WordPress plugins. This will help you to do the SEO for Food blog and make sure your recipes will rank higher gradually.

Here is the list of free WordPress plugins that you must install.

  • Yoast SEO Plugin
  • Anti-spam Plugin
  • WP-Smush for Image optimisation
  • Optinmonster for building email list [We have a special Optinmonster Coupon Code for you]
  • WPforms for building beautiful contact forms
  • W3 Total Cache
  • BackupBuddy / Updraft Plus
  • Security plugin like Sucuri
  • Google XML Sitemap

It is very easy to install these plugins one by one. It’s not possible for me to share the tutorials about how to install these plugins one by one in this article. But I will try to write separate article for each one of them.

Step 6: Start Food blogging!

Things To Do After Setting Up Your Food Blog

Here are few tips to start growing your food blog gradually. Don’t even think about making money from the day one.

Write Recipes From Your Experiences

If you don’t love cooking, then I am sure your food blog is going to fail in next few months. Mostly food bloggers start a food blog quickly and share whatever they prepare without any plan. But very soon, they lost interest of experimenting new dishes and at the same time writing the same.

Remember one thing, if you search for best butter chicken recipe in Google you will find millions of results. Then why people will go into your page?

So, think in that point of view and prepare recipes in yoru style. Add spices in your cooking style, narration style or presentation skill etc.

Buy a good Digital camera / DSLR camera

I know you have a good camera which is enough to click the pictures of your recipes. But do you know that a with a good digital camera you can take even better pictures and present them like a pro. Here are the few best camera for food photography, that you should take a look.

There are lots of food photography tips available online. First read few of them and then try to take some best clicks of your recipes. Presentation make a huge difference between 2 content, even if the process of preparing the dish is same.

Give importance in Social media promotion

Although organic traffic plays a big role while growing a website, but as food blogging has a huge importance of pictures social media platforms like Facebook, Instagram plays a huge role to make your recipes viral and bring huge traffic.

So, make sure from day one you start with your social media profile. For any tips just search with how to become a food blogger on instagram, Facebook etc. You can learn various tips and then apply them accordingly.

How to start a food blog and make money in India

So, now the key part of making money from Food blog. Let me tell you very clearly that it is actually not that easy to make money from any kind of website which doesn’t have traffic or followers.

So, you have to work hard to generate huge traffic, create a list of followers of your recipes then only you can think about monetising that traffic. There are couple of ways through which any food blogger with good traffic can make money.

  • Apply Google adsense and make money
  • Recommend various utensils, kitchen appliances related to cooking and make money through affiliate marketing.
  • Connect with big brands, restaurants and make money through collaboration

But again, I want to repeat that it should not be a priority now. At least make sure you are getting a good organic traffic before you think of monetizing your food blog traffic.

Conclusion – Is Starting a Food Blog Profitable in 2023

So, why are thinking so much. If you are good cook, then this is a very high quality skill if you know how to utilise it through a food blog.

Just make your life easy, use start with Bluehost hosting + Free domain and then jump into writing recipes. It is really tough task to make a food blog successful as the competition is high. But then again, why to fear about the competition? So, I hope this article will really help & motivate you to start a food blog in 2018.

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