About two decades ago, no one would have imagined making a purchase virtually online. Today, the majority of customers prefer to place orders online. Such is the growth of the e-commerce field. With the advent of the internet and the growth of digital marketing over the last 2 decades, e-commerce has emerged as one of the inevitable fields of business. It is also safe to say that e-commerce is indispensable today when it comes to carrying out business, most importantly, sales activities.
The e-commerce industry has been revolutionalising the way buying and selling take place. With customers spending most of their time browsing the internet and endlessly scrolling through social media, businesses have begun promoting and selling their products online, where consumers are the most active.
Before we discuss the growth of e-commerce, let us define the term. “E” in the term stands for electronic, while “commerce” means business or the process of buying and selling. When put together, the term e-commerce means the process of buying and selling electronically over the internet.
|Today, the e-commerce sector is one of the fastest-growing sectors. According to IBEF, India is expected to surpass the United States to become the second-largest e-commerce market in the world by 2034.|
With technological advancements and the ongoing digital revolution, the demand for e-commerce has shot up, and it is today one of the most sought-after fields for businesses. With the emergence of social media and the developments in the domain, e-commerce businesses are finding it extremely convenient to market and sell their products online.
Let us discuss the top 7 social media strategies that will help grow your e-commerce business.
- 1 7 Best Strategies To Boost Your e-Commerce Business With Social Media
- 2 1. Use creativity to sell on socials
- 3 2. Leverage the power of social proofing
- 4 3. Take up influencer marketing
- 5 4. Collaborate with other brands
- 6 5. Make use of the ‘Shop’ feature on social channels
- 7 6. Invest in social media advertising
- 8 7. Use YouTube to its maximum potential
- 9 Author: Karthik
7 Best Strategies To Boost Your e-Commerce Business With Social Media
Digital marketing is becoming a popular marketing medium amongst brands and businesses alike. They are resorting to digital marketing to promote their products and services. Digital marketing accelerates the entire marketing process and helps you reach out to your target audience in the quickest way possible.
The e-commerce industry is no exception when it comes to digital marketing, given that the entire concept of e-commerce is based on the internet. Therefore, digital marketing is inevitable for e-commerce brands. They have to advertise online, and digital marketing helps them effectively promote their platforms, products, and services.
Today, e-commerce brands are taking social media marketing seriously, investing more time in building effective social media strategies. Social media helps businesses build a strong digital foundation, and a strong social media following only translates to a strong customer base.
Let us discuss the top 7 social media strategies that will help boost your e-commerce business.
The primary intent of creating content on social media is usually not selling! But e-commerce brands need to do some hard selling on social media. Shopping on social media has become a trend today, and therefore, e-commerce brands need to focus on how well they can sell their products on social platforms.
While social media can be a platform where businesses can sell, it is also a platform that thrives on creativity. Businesses use social media for branding as well as to build a loyal customer base. As an e-commerce business, you need to sell, sure, but induce some creativity in your selling content so as to grab the attention of the user and keep them engaged with your brand.
Social proof in marketing is evidence that people have purchased products from a brand and that they are happy and find the brand trustworthy. Social proofing can be done mainly through testimonials, reviews, case studies, presentations of data or analytics, and more. The psychology behind social proof is that people usually look to others for opinions or guidance when they are unable to decide on the purchase of a product or a service.
Social proofing on social media has been proven to be successful. Therefore, ensure you include social proofing as part of your content calendar for social media. Ideate and create testimonials and review-based posts that will act as supporting content for your brand and instill confidence in the minds of your audience/consumers.
3. Take up influencer marketing
Influencer marketing is dominating social media today. Identify the top and relevant influencers present on social media and partner with them to promote your products. Create exciting content that sells your products, and post them on your social handles as well. Influencers usually endorse brands on their own social media platforms as well. This acts as great social proof while also garnering more customers for your e-commerce business.
People who follow influencers usually wait for and go by their product recommendations. Therefore, opting for influencer marketing for your e-commerce brand is a great way to sell your products more effectively on social media. This is also why you should zero in and opt for relevant influencers to represent and promote our brand, and this will result in a relevant audience following you and subsequently increase your sales.
4. Collaborate with other brands
Brands that collaborate with other brands see more engagement. For example, when 2 brands collaborate, the camaraderie they showcase will have a positive impact on the minds of the customers. This will also help with cross-account promotions and help your brand receive more followers and potential customers.
Collaborating with brands comes bearing the scope of expanding your reach and generating more genuine and quality leads. Collaborations between two brands are a definite win-win for both the brands and, in most cases, the consumers too, and they help increase brand awareness and sales. Make sure you partner with the right brand so that when the collaboration happens, you will be able to tap into the right audience that will help your business grow.
Partnering with other brands whose products you sell on your platform will also help you garner more buyers for that particular brand’s products through your e-commerce site.
With the advancements in the field of social media marketing, social media platforms have become e-commerce friendlier than ever before. Social media platforms like Facebook, Instagram, and even WhatsApp today have a separate option for businesses to set up and display their product ranges via a catalogue.
For example, Instagram and Facebook have a feature called ‘Shops’, while WhatsApp Business has an option for companies to add their product catalogue. Both Facebook and Instagram Shops and WhatsApp catalogues allow customers to choose and shop for the product they want to buy. Therefore, if you are an e-commerce brand, the ‘setting up a Shop’ option will help you make the most out of social media marketing. It is one of the best features available for e-commerce businesses on social media.
As an e-commerce business, there is so much scope to sell your products on social media platforms. One way to enhance the reach of your e-commerce business on social media platforms is by running social media ads. Investing money and promoting content on social media will only be fruitful as it will strengthen and support your content creation efforts. By promoting your content via social media ads, you will be able to reach a wider and more streamlined audience, thereby increasing traction to your page and sales of your products.
You can also redirect your traffic to your website or your third-party e-commerce platform by advertising on social media. Investing in social media advertising opens up a whole new range of marketing opportunities for your e-commerce business.
If you are an aspiring social media marketer and an advertiser, you can take up an online digital marketing course that will equip you for the industry.
7. Use YouTube to its maximum potential
YouTube is one of the most popular and visited video-streaming platforms. The social media platform today provides businesses with more than one effective way to promote their products. There are three main ways through which you can tap into all that YouTube has to offer:
(a) Firstly, look to work on a video content strategy that will help reach your brand to your intended audience. Create memorable and attention-grabbing videos, focussing on promoting the products you want to sell.
(b) Secondly, Make utmost use of YouTube ads, as YouTube as a platform has started airing ads before its begins streaming a video. Focus on creating short bursts of creative ads that will help customers remember and recall your brand.
(c) Post the advent of TikTok and, of course, Instagram Reels, the short video format is hot and trending! YouTube is developing its own short video format called ‘Shorts’, which is already gaining popularity. Ensure you hop on to the trend right at the beginning!
These are a few tested-to-be-successful social media strategies that will surely supercharge the social media plan of action for your e-commerce business. Selling your products online is one of the best ways to grow your business, as customers today prefer to buy online than walk into physical stores to shop. Social media marketing definitely escalates your e-commerce business to a profitable level by making it more discoverable, along with increased conversion rates.
Karthik is a Digital Marketing Head at EchoVME Digital. He heads the development team, SEO team at echoVME, and a trainer at Digital Scholar. He has been working in the development field for over a decade and is the go-to person for any SEO and tech-related queries.