Why Blog Commenting Still Matters in 2025

In 2025, SEO has become more complex, AI-powered, and user-focused than ever before. So, does blog commenting still have a place in modern-day off-page SEO strategies? The short answer is yes—if done the right way.

Gone are the days when dropping generic comments like “Great post!” could earn you backlinks or rankings. Today, blog commenting is not about building links; it’s about building relationships, relevance, and reputation in your niche. According to a study by Orbit Media, 65% of successful bloggers actively promote their content through comments and community interactions. When used strategically, blog commenting can help you:

• Drive referral traffic from niche-relevant websites
• Build topical authority and E-E-A-T (Experience, Expertise, Authority, and Trust)
• Get your site indexed faster by search engines

Even Google’s John Mueller has stated here that blog comment links—especially those in the name field—do not hurt SEO, as long as they are not spammy. In other words, if you’re commenting with genuine intent and adding value, it’s not just allowed, it’s encouraged.

Blog commenting in 2025 is no longer about “link building” — it’s about relationship building, brand exposure, and natural visibility.

What Is Blog Commenting in SEO?

Blog commenting is the act of leaving a thoughtful reply, opinion, or feedback on a blog post, typically through the website’s comment section. While this might seem like a basic engagement tactic, it plays a subtle but impactful role in SEO and content marketing.

In SEO terms, blog commenting serves two purposes:

• It introduces your name and website to a relevant audience.
• It can provide a nofollow backlink, which, while not passing PageRank, contributes to a diverse backlink profile and referral traffic.

Here’s a quick overview of the types of blog comments:

• DoFollow comments: Rare today, but these pass link juice. Use them with caution.
• NoFollow comments: The most common; don’t directly impact rankings but are safer and still drive visibility.
• Moderated comments: Typically higher-quality sites that manually review submissions.

A good blog comment isn’t about pushing your product or service. It’s about adding to the conversation. For example, let’s say Moz publishes a post on local SEO trends. You could comment:

“Great insights! I’ve noticed Google Business Profile updates have had a big impact on local visibility this year. I tested changing my GBP categories for a client and saw a 30% increase in map pack impressions. Curious to know if others have experienced the same?”

This type of comment builds your credibility, invites discussion, and gets you noticed without being promotional.

Is Blog Commenting Still Effective in 2025? [Data-Driven Insight]

In 2025, the SEO landscape has shifted towards quality signals and authentic engagement—which is exactly why blog commenting still works, when done strategically.

Let’s look at a few facts:

• Ahrefs reveals that 66.5% of all pages have zero backlinks. That means even a nofollow comment on a relevant blog can give you a competitive edge, especially if your competitors are ignoring this channel.
  (Source: Ahrefs study)
• A case study by Neil Patel showed that he drove over 25,000 visits in 6 months just from thoughtful blog comments. These weren’t link drops—they were well-written responses that added value to high-authority blogs.
  (Source: Neil Patel blog)
• In Google’s own documentation, it encourages webmasters to “engage with other content creators in a natural, useful way”. This kind of engagement builds trust—one of the key aspects of Google’s E-E-A-T framework.

Blog commenting may not boost your domain authority overnight. But it:

• Increases visibility among niche audiences
• Sends social signals of engagement
• Brings targeted referral traffic to your site
• Positions you as an expert in your field

For instance, if you consistently leave meaningful comments on a blog like Search Engine Journal, other readers—and even the author—may click through to learn more about you. That visibility is organic brand building, and in 2025, that’s more valuable than a dofollow link from a shady PBN.

Benefits of Blog Commenting for SEO

While blog commenting is no longer a “link building” powerhouse like it was in the early 2010s, it offers several indirect—but valuable—SEO benefits in 2025, especially when used strategically as part of a holistic content marketing plan.

Here’s how blog commenting helps your SEO:

• Builds Topical Authority: By consistently commenting on industry blogs, Google starts associating your brand with relevant topics, improving your semantic footprint.
• Drives Referral Traffic: If you comment on high-traffic blogs like Search Engine Journal or HubSpot, curious readers may click your name or site and visit your blog. These visits are often from a highly targeted audience.
• Establishes Relationships with Influencers: Consistent, meaningful interaction can help you get noticed by blog authors, which can lead to future guest posts, shout-outs, or backlinks.
• Improves Crawl Rate for New Sites: Search engine bots often follow links from high-authority sites, even if they’re nofollow. Commenting can help get your new content indexed faster.
• Adds to Your E-E-A-T Signals: Commenting with expert opinions or experience adds to your reputation as a knowledgeable and engaged contributor in your niche.

Real-World Example:

A digital marketer named Shane Barker once revealed that by leaving thoughtful comments on influencers’ blogs (like Jeff Bullas), he was able to land guest post opportunities and high-authority backlinks. Over time, this contributed to a 78% increase in his organic traffic within 6 months.

In summary, blog commenting contributes to SEO in 2025 not by boosting your PageRank—but by enhancing your brand visibility, niche relevance, and trustworthiness.

How to Find the Right Blogs to Comment On

Not all blogs are created equal—especially when it comes to SEO value and audience engagement. In 2025, finding high-quality, relevant blogs to comment on is essential for making your efforts worthwhile.

Use these proven methods to find the right blogs:

1. Google Search Operators: Use targeted search queries like:
   • “Your keyword” + “leave a comment”
   • “Your niche” + “blog” + “comments”
     Example: digital marketing + blog + comments
2. Tools like DropMyLink or LinkChest:
   These tools filter blogs by category, comment settings (DoFollow/NoFollow), and authority scores.
3. Use Ahrefs or Semrush to Reverse Engineer Competitors:
   • Analyze their referring domains
   • Filter for blogs with comment sections
   • Leave your own comments on those blogs
4. Explore Blog Directories:
   Platforms like AllTop or Blogarama can help you discover high-authority, niche-specific blogs.
5. Leverage Google Alerts:
   Set alerts for keywords like “content marketing trends 2025” and be the first to comment when new articles are published.

What to look for in a good blog for commenting:

• Active engagement in the comment section
• Content updated regularly
• Real author replies (shows the blog is moderated)
• High domain authority (DA 40+)
• Relevance to your industry or niche

Example:

If you’re in the health niche, commenting on blogs like Healthline or Verywell Health can not only boost your visibility but also connect you with like-minded readers and content creators.

How to Write SEO-Friendly Blog Comments (With Examples)

Now that you know where to comment, the next step is writing comments that actually get noticed. An effective blog comment should be:

• Relevant
• Value-adding
• Natural
• Non-promotional

Google is getting better at detecting spammy or generic content—even in comment sections. So your focus should be on adding value to the conversation, not pushing your link or brand.

The Anatomy of a Good Blog Comment:

1. Start with a compliment or agreement with a specific point in the article
2. Add insight, opinion, or personal experience
3. Ask a thoughtful question or invite discussion
4. Use your real name and brand email (avoid fake personas)
5. Do NOT include promotional links in the comment body

Example of a Poor Comment (Spammy):

“Awesome article! Visit my site for more SEO tips – www.spamlink.com”

Example of a Great Comment:

“Really insightful breakdown on Google’s new SGE experience. I’ve also noticed a dip in CTR on long-tail keywords since its rollout. Do you think updating meta descriptions could improve performance, or is it more about content context now?”

This type of comment demonstrates:

• That you read the article
• You have experience in the topic
• You’re contributing something valuable

Such comments not only get published—they also get noticed, invited, and sometimes quoted in future articles or responses.

Tip: Track your best-performing comments by using Google UTM parameters or monitoring referral traffic in GA4.

Should You Add Links in Blog Comments in 2025?

This is one of the most debated questions in SEO—and the answer isn’t black and white. Can you add links in blog comments? Technically, yes. Should you? Only if it’s 100% relevant and adds genuine value to the discussion.

Here’s what you need to know in 2025:

• Google treats most blog comment links as nofollow by default, meaning they don’t pass PageRank or directly influence rankings. This was reinforced when Google updated its link attributes in 2019 to better handle UGC (User Generated Content), which includes blog comments.
  (Source: Google Webmaster Blog)
• Adding a spammy link in a blog comment can harm your brand reputation and even trigger manual actions if done in bulk on low-quality sites.
• According to Ahrefs, even nofollow links can lead to indirect SEO benefits like brand discovery, referral traffic, and future follow links if your content impresses the right audience.

When is it okay to add a link?

• If the blog post is asking for suggestions or resources
• If the link answers a specific question asked in the article or by another commenter
• If you mention a case study, tool, or post you wrote that is 100% relevant

How to do it right:

“I recently published a study on this topic that supports your conclusion. Here’s the link if you’d like to check it out: [yourlink.com] – would love your thoughts!”

Avoid using anchor text like “best SEO tool” or “cheap hosting”. Instead, let the value of the link speak for itself.

Blog Commenting Strategy That Works in 2025 [Step-by-Step Plan]

If you’re still treating blog commenting as a numbers game—dropping 50 comments a week and hoping something sticks—you’re doing it wrong.

In 2025, the key to blog commenting success lies in being intentional, adding genuine value, and choosing the right platforms to engage with. It’s not just about backlinks—it’s about visibility, authority, and trust.

A Future-Proof Blog Commenting Strategy:

1. Identify Niche-Relevant Blogs:
Start by creating a list of 20–30 active blogs in your industry with real engagement. Use search operators like:

• "Keyword" + "leave a comment"
• "Topic" + "powered by WordPress"

Or tools like DropMyLink to uncover blogs that allow commenting.

2. Set Weekly Engagement Goals:
Aim to post 3–5 meaningful comments per week. Fewer high-quality comments on high-traffic blogs will drive more value than mass commenting on random sites.

3. Leave Comments That Spark Conversation:
Your goal isn’t to just comment—it’s to start a micro-conversation that gets attention. Ask questions, share examples, and refer to specific parts of the post.

4. Track Comments and Follow-Ups:
Use a spreadsheet or Notion board to log where you’ve commented, whether your comment was approved, and if you received any replies or traffic.

5. Repurpose Comments Into Content:
Notice a comment that sparked replies? Turn that insight into a tweet, a blog post, or a LinkedIn carousel. Comments are a goldmine for content ideas.

Bonus Tip:

If you’re regularly commenting on a blog, consider joining their email list or engaging on social too. This layered connection builds stronger relationships with bloggers and editors—opening doors for guest posts or backlinks later.

Common Blog Commenting Mistakes to Avoid in 2025

While blog commenting is a powerful way to grow your brand organically, it’s also one of the most misused SEO tactics—especially by beginners.

In 2025, search engines and blog owners are smarter. If you’re still using outdated tactics, you may be hurting your SEO more than helping it.

The Most Common Mistakes (and How to Avoid Them):

❌ Commenting on Irrelevant or Low-Quality Blogs
Not every blog is worth your time. If the site has no real audience, engagement, or authority, skip it. Stick to niche blogs that get real traffic and have active comment sections.

❌ Using Generic, Low-Effort Comments
Comments like “Great article!” or “Nice post, keep it up” are ignored—or deleted. Always personalize your comment by referencing something specific from the post.

❌ Dropping Links Without Context
Nothing screams spam louder than linking to your homepage in every comment. Only include a link if it adds value, and even then, be subtle and relevant.

❌ Using Fake Names or Keyword-Rich Names
Writing as “Best SEO Expert India” or “Cheap Hosting Deals” instantly discredits you. Use your real name—that’s how you build trust and personal authority.

❌ Ignoring the Blog’s Comment Policy
Before posting, check if the blog moderates comments, disallows links, or requires login. Respecting these rules increases your chances of approval.

Example of What Not to Do:

“Awesome post! Visit my blog at www.keywordstuffedseo.com for more great tips!”

Example of What Works:

“I really liked how you explained the shift in search behavior after the SGE update. I’ve noticed similar trends with long-tail keywords losing visibility. Have you tested AI summaries on blog posts to counter that?”

Tools to Make Blog Commenting Easier in 2025

Smart SEOs in 2025 don’t waste time scrolling through hundreds of blogs manually—they use tools to streamline discovery, engagement, and tracking. Here are some tools that can help you make blog commenting more strategic and efficient:

🧰 Top Blog Commenting Tools:

1. DropMyLink

• Helps you discover blogs that allow comments with keyword and platform filters
• Sort by “commentluv,” “do-follow,” or “keyword niche”
• Great for beginners
  👉 https://dropmylink.com

2. Google Alerts

• Set up alerts for keywords like “SEO trends 2025” or “WordPress hosting tips”
• Get notified when new content is published so you can be among the first to comment
  👉 https://www.google.com/alerts

3. Ahrefs / Semrush

• Spy on competitors’ backlinks
• Filter for blogs that link to them via comment sections
• Helps identify authority blogs for your niche

4. Notion / Google Sheets

• Organize your blog commenting strategy
• Track blog URLs, dates, response status, traffic impact, and engagement metrics

5. Grammarly or Hemingway

• Ensure your comments are clear, grammatically correct, and professional
• Avoid typos that reduce credibility

6. Feedly

• Stay updated with top blogs in your industry
• Comment promptly on new posts before they get saturated with replies
  👉 https://feedly.com

Bonus Tool:

GA4 + UTM Parameters

• Use custom UTM links (sparingly) in allowed comment sections
• Measure referral traffic and engagement in Google Analytics 4

Final Tips + Conclusion: Mastering Blog Commenting in 2025

Blog commenting may not be a flashy SEO tactic in 2025—but it remains one of the most underrated ways to build trust, visibility, and long-term authority.

✍️ Final Tips for Smart Blog Commenting:

• Always read the full blog post before commenting
• Customize your comment to show genuine interest
• Don’t drop links unless it’s highly relevant—and even then, be cautious
• Be consistent with your name and photo across platforms (build personal branding)
• Follow up when someone responds—keep the conversation going

Remember: A single comment on a high-traffic blog can drive targeted traffic, start a relationship with the author, or even open the door for collaboration or guest posts.

🔑 Key Takeaway:

In 2025, SEO is not just about backlinks—it’s about meaningful engagement. And blog commenting, when done right, is one of the purest forms of digital engagement.

So stop chasing spammy comment links. Start showing up where your audience hangs out. Leave value. Start conversations. Build connections.

FAQs – Blog Commenting for SEO in 2025