Best Time to Send Emails in 2025 (10 Tips to Optimize Your Email Strategy)

You’ve crafted the perfect subject line. Your content is sharp, personalized, and built to convert. But your open and click-through rates still look underwhelming. What went wrong?

In 2025, email marketing is smarter than ever—but one factor remains just as important as it was a decade ago: timing. Sending your email at the wrong time means it gets buried under a pile of unread messages or ignored altogether.

So, when is the best time to send emails in 2025?

The answer is not a fixed time slot—it depends on your industry, audience behavior, and even the type of email you’re sending. In this post, we’ll explore the best days and hours to send emails, backed by 2025 email marketing benchmarks, and share 10 expert strategies to optimize your send times using tools like FluentCRM.

Whether you’re running a newsletter, launching a product, or nudging abandoned carts, this guide will help you land your emails in the inbox exactly when your audience is most likely to engage.

What Is the Best Time to Send Emails in 2025?

According to recent 2025 email performance data from platforms like Campaign Monitor, HubSpot, and Mailmodo, the best time to send emails is still mid-morning or early afternoon during weekdays.

Here’s a snapshot of high-performing times:

Day	Best Time (Local Time)	Why It Works
Tuesday	9:00 AM – 11:00 AM	Most professionals check emails post-login
Thursday	1:00 PM – 3:00 PM	Quiet afternoon hours boost focus
Wednesday	8:00 PM – 10:00 PM (B2C)	Evening scroll time for casual audiences

Key Trends in 2025:

• Tuesdays and Thursdays consistently top the charts for B2B email campaigns.
• Sunday evenings are becoming strong for DTC brands, especially for mobile-first shoppers.
• Mondays and Fridays often see lower engagement due to transition periods in work routines.

📊 Stat Check: Mailmodo’s 2025 report shows that emails sent between 9 AM and 11 AM on weekdays had 18–22% higher open rates compared to other hours.

But keep in mind: these are just industry benchmarks. Your own list may behave differently.

👉 Pro Tip: Use FluentCRM to track open-time analytics, and find the exact window when your subscribers are active.

How Audience Behavior Has Changed in 2025

In 2025, your audience doesn’t behave like they did five years ago—and if you’re still relying on outdated timing assumptions, you’re losing opens, clicks, and revenue.

Here’s how email engagement habits have shifted—and why you need to adapt your timing strategy.

1. 📱 Mobile Is Now the Primary Inbox

Today, 59% of emails are opened on mobile devices (Litmus, 2025). That means your audience is checking their inbox while commuting, multitasking, or relaxing—not just during office hours. Mobile-first behavior means shorter attention spans and more fragmented engagement windows.

💡 Optimization Tip: Emails need to load fast, have short subject lines, and land when users are likely to check their phone—think early morning, lunch breaks, or evening hours.

2. ⏱️ Inbox Activity Is Spread Throughout the Day

Hybrid work and flexible schedules mean people check emails 7 to 10 times per day (HubSpot Trends Report, 2025). But here’s the catch: the window of attention is shrinking. On average, users spend just 8 seconds per email.

So it’s not just when you send an email—but whether it lands during a window when they’ll actually read it.

3. 🧠 Inbox Filtering Has Gotten Smarter

AI-powered inboxes—like Gmail’s Promotions tab or Apple Mail’s Focus filter—mean your email timing has to align with intent. Sending a marketing email at 8 AM might not matter if it’s filtered until later in the day.

💡 Data-Driven Action: Use email behavior analytics to learn when your audience engages—and then align your sends with those patterns.

4. 🎯 B2B vs B2C Timing Behavior Has Diverged

• B2B subscribers are more likely to open emails during work hours (9 AM to 4 PM).
• B2C audiences lean toward evening and weekend activity, especially for ecommerce offers.

📊 Mailmodo’s 2025 study shows a 27% higher click-through rate for consumer offers sent after 8 PM vs during the day.

👉 To truly keep up, use a tool like FluentCRM to monitor behavioral patterns and schedule emails based on actual user engagement—not assumptions.

10 Tips to Optimize Your Email Timing Strategy in 2025

In 2025, optimizing your email timing isn’t just about picking the right hour—it’s about building a data-driven rhythm that matches how your audience lives, works, and scrolls.

Below are 10 powerful strategies to help you get more opens, clicks, and conversions by sending your emails at the right time for the right person.

1. Split Test Your Send Times Weekly

Don’t assume your audience behaves like others. Run consistent A/B tests to compare different send times using the same email content. For example, send one version at 10:00 AM and another at 2:00 PM. Over time, you’ll identify clear patterns about when your audience is most responsive.

You can also segment results by device, geography, or even subscriber lifecycle stage. This continuous testing ensures you’re not stuck using outdated timing strategies.

💡 Pro Tip: Track both open and click-through rates—sometimes emails opened at one time convert better than others.

2. Segment Your List by Time Zone

One of the biggest mistakes marketers still make is sending the same email to everyone at the same time—regardless of where they are.

Let’s say you send your email at 10 AM IST. That’s midnight in the U.S.—a guaranteed way to miss inbox visibility. Instead, segment your list by geographic location and schedule campaigns to hit inboxes at 9–11 AM local time.

✅ Tools like FluentCRM let you create dynamic segments based on WordPress user metadata like country, city, or custom timezone fields.

3. Leverage Your Own Engagement Data

Industry benchmarks are helpful—but your best source of truth is your own list. Look at your email reports: when do people open your emails? When do they click?

Segment your list into behavioral categories:

• Morning openers (e.g., 7 AM – 10 AM)
• Afternoon readers (12 PM – 3 PM)
• Evening scrollers (8 PM – 10 PM)

Schedule your campaigns to hit each segment at their personal peak hours.

🧠 Real Impact: Businesses that use behavior-based timing often see 20–30% higher open rates compared to generic bulk sends.

4. Use Smart Delays in Your Automation Workflows

When building your email sequences, avoid sending back-to-back messages with no regard for timing. Instead, use delay logic that factors in time-of-day and day-of-week rules.

Example:

• After someone signs up, wait 1 day and send the next email at 10 AM (not immediately).
• Schedule your educational emails only on weekdays during morning hours.

With FluentCRM, you can easily add “Wait until specific day/time” actions in your automation to control exactly when each message hits the inbox.

5. Avoid Monday Mornings and Friday Afternoons

Emails sent during these times often perform poorly. Why?

• On Monday mornings, people are buried in catch-up mode and are more likely to delete promotional emails.
• On Friday afternoons, attention dips sharply as the weekend approaches.

The sweet spot? Tuesday to Thursday, ideally mid-morning or early afternoon.

📊 Campaign Monitor’s 2025 data shows emails sent on Tuesdays at 10 AM and Thursdays at 1 PM tend to outperform all other times in terms of open and click-through rates.

6. Match Timing with Email Type

Different emails serve different purposes—and they should be timed accordingly.

• Newsletters: Send them early in the morning when readers are most attentive and in “learning mode”.
• Promotional Offers: Aim for midday, when people are likely to browse or shop during breaks.
• Cart Abandonment: Best sent in the evening or within 1–2 hours of abandonment when interest is still fresh.
• Transactional Emails: Send instantly, but follow up the next day during peak hours if a response is needed.

By syncing your message type with natural behavior patterns, you’ll maximize relevance and reduce the risk of being ignored.

7. Re-Send to Non-Openers at a Better Time

Not everyone will open your email the first time—and that’s okay. One simple fix is to resend the same email (with a new subject line) to non-openers 48 to 72 hours later, but at a different time than the original send.

For example:

• First send: Tuesday at 10 AM
• Re-send: Thursday at 7 PM

This approach gives your message another chance while catching people in a different routine or mindset.

📌 Tip: Don’t overdo this. Limit re-sends to one per campaign to avoid unsubscribes.

8. Customize Timing by Subscriber Lifecycle Stage

A brand-new subscriber behaves very differently from someone who’s been on your list for six months. Their timing preferences also vary.

• New signups are most active in the first 24–48 hours. Capitalize on that window with a welcome series that lands during morning hours.
• Inactive users may require testing to re-engage—try weekends or evenings when they might have more time.

FluentCRM lets you tag and segment users by lifecycle stage and then schedule campaigns based on where they are in their journey.

9. Monitor Device Usage and Adjust Send Times

Check what percentage of your audience opens emails on mobile vs desktop. This alone can inform your timing decisions:

• Mobile-first audience? Try early morning (7–9 AM) or late evening (8–10 PM) sends when people check phones in bed.
• Desktop-heavy audience? Stick to work hours, ideally mid-morning or early afternoon.

The more context-aware your scheduling becomes, the more attention you’ll earn in crowded inboxes.

10. Review and Refine Timing Monthly

The most effective email marketers treat timing as a living strategy, not a set-it-and-forget-it setting. Review your email timing performance at least once a month:

• Are engagement rates rising or falling on certain days?
• Have open trends shifted to new time slots?
• Are any specific segments responding differently?

Use this data to adjust your scheduling logic, test new patterns, and keep improving.

✅ FluentCRM’s built-in reporting gives you detailed insights on open-time trends, so you can make data-informed decisions fast.

How FluentCRM Helps You Send Emails at the Right Time

Timing is powerful—but only if you have the right tools to track, segment, and automate based on real behavior. That’s where FluentCRM stands out. It’s more than just a WordPress email plugin—it’s your timing assistant, automation engine, and data analyst all rolled into one.

Here’s how FluentCRM helps you master email timing in 2025:

✅ Behavior-Based Scheduling

FluentCRM tracks exactly when each contact opens your emails. Over time, this allows you to:

• Identify top-performing send times per segment
• Tag users based on open-time behavior (e.g., “opens in the evening”)
• Create smart sequences that adapt to user behavior

Example: If most of your B2B subscribers open emails between 9–11 AM, you can schedule your campaign to land right at that peak window automatically.

✅ Smart Delays in Automation

Rather than blasting emails in real-time, you can build smart delays into your workflows:

• Wait for specific hours or days (e.g., “Send on Tuesday at 10 AM”)
• Avoid weekends or outside working hours
• Trigger follow-ups only during high-engagement periods

This helps you avoid sending emails at 1:00 AM just because someone submitted a form late at night. You stay in their inbox when it matters most.

✅ Time Zone-Friendly Campaigns

If your list is global, FluentCRM’s automation lets you:

• Segment users by region or time zone
• Deliver emails in their local time, not yours
• Keep each campaign relevant, timely, and respectful of time differences

This is especially useful for online course creators, coaches, or ecommerce stores with international customers.

✅ Lifecycle Automation That Follows the User

Whether it’s a welcome series, upsell campaign, or re-engagement sequence, FluentCRM allows you to:

• Time emails based on when a user joined your list
• Trigger emails after specific intervals (e.g., 3 days after first purchase)
• Nurture leads gradually without overwhelming them

This creates a smooth, thoughtful user experience—and boosts trust and conversions.

✅ In-Depth Reporting to Optimize Future Sends

FluentCRM offers detailed reports on:

• Open rates by time and day
• Click-through performance by campaign
• Engagement drop-off points in sequences

This makes it easy to evaluate what’s working and adjust your future send times accordingly—without guessing.

🎯 Bottom line: Whether you’re a blogger, business owner, or course creator, FluentCRM gives you everything you need to schedule smarter and perform better—directly inside WordPress.

Best Time to Send Different Types of Emails

Not all emails serve the same purpose—so it makes sense that their optimal send times differ too. A product promotion, a welcome email, and a weekly newsletter won’t perform well if you send them all at the same hour. Each type has its own sweet spot based on audience behavior and intent.

Here’s a breakdown of the best times to send different types of emails in 2025, along with examples to help you plan your calendar.

📰 Newsletters

Best Time: Tuesday to Thursday, between 9:00 AM – 11:00 AM
Why: People typically scan newsletters early in the day while catching up on updates or before starting focused work. Midweek mornings also offer fewer distractions compared to Mondays or Fridays.

Example: If you publish a weekly blog, schedule your email round-up for Tuesday at 10 AM to increase both open rates and content clicks.

🛍️ Promotional Emails (Sales, Offers, Announcements)

Best Time: Tuesday to Thursday, 1:00 PM – 3:00 PM or 8:00 PM – 10:00 PM (B2C)
Why: Midday catches people during lunch breaks or browsing time. Evening sends work well for consumer-focused products when users are more relaxed and shopping-ready.

Example: A flash sale email for an ecommerce store performs better when sent Thursday at 8 PM, especially for mobile-heavy audiences.

🧾 Transactional Emails (Receipts, Confirmations, Order Updates)

Best Time: Immediately—automation should trigger these in real-time
Why: These are expected emails that users want right away. Speed matters more than timing.

Example: A booking confirmation or purchase receipt should arrive within seconds of a completed action. Delays hurt user trust.

👋 Welcome Emails

Best Time: Within 1–10 minutes after signup, ideally before 5 PM local time
Why: Engagement is highest immediately after signup. A timely welcome email sets the tone, reinforces value, and encourages action (e.g., completing a profile or confirming intent).

Example: Use FluentCRM to trigger a personalized welcome series within 5 minutes after a new subscriber joins your list.

🛒 Cart Abandonment Emails

Best Time: 1–3 hours after cart abandonment, followed by a second send 24 hours later (evening preferred)
Why: The first few hours are crucial. If you wait too long, interest fades. Evening sends often perform better for consumer decisions.

Example: Send a reminder at 3 PM, followed by a second nudge at 8 PM the next day with a discount or testimonial to encourage conversion.

🔁 Re-Engagement or Win-Back Campaigns

Best Time: Weekdays after 7 PM or Saturday mornings
Why: Inactive users are more likely to browse during off-hours. Avoid busy periods when they’re least likely to give your email a second glance.

Example: Send a “We Miss You” campaign with an incentive at Saturday 10 AM, when inbox competition is lower.

📅 Event Reminder Emails

Best Time:

• 7 days before the event
• 1 day before (mid-morning)
• 2–3 hours before the event (last-minute push)

Why: Staggered reminders increase attendance without overwhelming users. Timing each message properly ensures better recall and action.

Example: If you’re hosting a webinar at 5 PM Thursday, send reminders at:

• Previous Thursday at 10 AM
• Wednesday at 11 AM
• Thursday at 2 PM

With FluentCRM, you can pre-schedule this full sequence with precise timing rules.

📌 Remember: These are starting points. Your audience may respond differently. Track performance by email type and adjust timing based on real engagement data.

Common Mistakes to Avoid When Timing Emails

Even the best content can flop if it’s sent at the wrong time. Marketers often follow best practices blindly or overlook key behavior signals, which leads to poor open rates, low engagement, and lost revenue.

Here are the most common email timing mistakes in 2025—and how to avoid them.

❌ 1. Sending Emails at the Same Time Every Week (Without Testing)

Consistency is good—but predictability without testing is risky. If you always send your newsletter at 10 AM on Tuesday without checking engagement trends, you might miss better-performing slots.

Fix it: Run A/B tests every month. Use open-time reports to adjust your schedule. Even a one-hour shift can improve performance by 10–20%.

❌ 2. Ignoring Subscriber Time Zones

Sending an email blast at 10 AM IST might hit your Indian audience perfectly, but it could arrive at midnight for your U.S. subscribers. This is one of the biggest email marketing blunders.

Fix it: Segment your list by location or use automation tools like FluentCRM to schedule sends based on each user’s local time.

❌ 3. Overloading Users During Peak Hours

Yes, Tuesday mornings perform well—but guess what? Everyone knows that. Your subscribers’ inboxes may be crowded with 10 other newsletters at the same time.

Fix it: Experiment with underused windows like:

• Early morning (6:30–7:30 AM)
• Late evening (8–10 PM)
• Sunday nights for consumer emails

Sometimes, off-peak sends outperform popular time slots.

❌ 4. Not Matching Send Time to Email Type

Sending a cart abandonment email at 11 PM or a business newsletter on Sunday afternoon just doesn’t align with user behavior.

Fix it: Always consider the context of your message:

• Business content → Mornings, weekdays
• Promotions → Midday, evenings
• Personal invites → After work hours

Timing should serve the message—not the other way around.

❌ 5. Forgetting to Re-send to Non-Openers

Many marketers send an email once and forget it—even though a large chunk of subscribers never saw it the first time.

Fix it: Re-send your email to non-openers 48–72 hours later. Change the subject line, and most importantly, send it at a different time.

Example:

• Original send: Tuesday 10 AM
• Re-send: Thursday 8 PM

This simple habit can recover 20–30% of missed engagement.

❌ 6. Relying Too Heavily on “Best Practice” Timing Charts

Benchmark data is useful, but it’s not universal. Your audience may prefer completely different send times based on industry, geography, age, or work schedule.

Fix it: Let your own data guide you. With tools like FluentCRM, you can view detailed reports, test variations, and find the actual best time for your list.

❌ 7. Ignoring Lifecycle Timing

New subscribers are highly engaged in the first few hours or days after signup. Sending them content too late is a missed opportunity.

Fix it: Set up real-time welcome emails and onboarding sequences to trigger immediately after sign-up or opt-in. Time matters more than ever when building trust.

Takeaway: Sending emails at the right time isn’t just about following what everyone else is doing. It’s about understanding your audience, testing consistently, and using the right tools to automate smarter.

FluentCRM makes all of this simple inside WordPress. With behavior tracking, smart delays, time-based triggers, and timezone-aware scheduling, your emails will always land at the right moment.

👉 Start optimizing your send times with FluentCRM today

Final Verdict: What’s Your Best Time to Send Emails in 2025?

There’s no universal “perfect time” to send emails in 2025. What works for one list may fail for another. The truth is, your best time to send emails is unique to your audience—and it’s something you discover through consistent testing, analysis, and smart automation.

If you’re serious about email marketing success this year, here’s your 3-step game plan:

1. Start with industry benchmarks — Tuesday to Thursday, mid-mornings and early afternoons are solid bets.
2. Use behavioral data — Track when your audience actually opens, clicks, and converts.
3. Automate smarter — Leverage tools like FluentCRM to personalize send times, trigger sequences at the right moments, and optimize continuously.

Email timing isn’t just a detail—it’s a multiplier. When you send the right message at the right time, you build deeper trust, drive more clicks, and boost ROI across every campaign.

If you’re running your site on WordPress, there’s no better way to do this than with FluentCRM. It puts full control of your email automation, segmentation, and timing strategy right inside your dashboard—no monthly fees, no guesswork.

📩 Ready to stop guessing and start sending smarter?
👉 Get FluentCRM now and optimize your email timing like a pro

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