Search is changing fast. Google has introduced AI Overviews—AI-powered summaries that appear at the top of search results. These overviews answer questions instantly, so users often don’t need to click any website link. While this improves the user experience, it’s a big challenge for website owners: fewer clicks from organic search. A recent study by … Read more
If you’re trying to rank higher on Google in 2025, you’ve probably asked yourself: How long should a blog post be for SEO? It’s one of the most debated questions in content marketing. Some say 500-word articles are enough if they’re helpful. Others claim you need 2,000+ words to have a chance of ranking. The … Read more
In 2025, headline writing is no longer just a copywriting skill—it’s a strategic advantage. Whether you’re writing a blog post, launching a product, crafting an email subject line, or publishing on LinkedIn, your headline is the first (and often only) chance to get noticed. Here’s the hard truth: over 80% of readers never make it … Read more
If your content isn’t getting discovered on Google—despite being well-written and optimized—it might not be a content problem. It’s likely a technical SEO issue. Technical SEO forms the invisible foundation of every successful website. It ensures that search engines can crawl, render, and index your pages efficiently. Without it, even the best content can remain … Read more
Search has changed more in the last two years than it did in the previous ten. With Google rolling out Search Generative Experience (SGE), Microsoft integrating Bing Chat, and ChatGPT now capable of browsing the web, we’re seeing a shift in how information is discovered online. As a result, content creators and SEO professionals are … Read more
How long do users actually stay on your page after clicking your link from Google? That’s what dwell time reveals—an often-overlooked SEO performance signal that can indicate whether your content truly satisfies search intent. While Google hasn’t officially confirmed that dwell time directly affects rankings, numerous SEO experts, including Rand Fishkin and Brian Dean, have … Read more