In 2025, the internet is more competitive than ever, with billions of users logging on daily for search, entertainment, communication, and business. But which websites are people visiting the most this year?
From Google dominating global queries to AI platforms like ChatGPT making historic traffic jumps, this article reveals the top 20 most visited websites in the world (2025). We’ve compiled real user traffic data, global trends, and search behavior insights to give you the full picture.
Whether you’re an SEO professional, digital marketer, or just curious about the world’s digital giants—this list will help you understand where the internet’s attention really is in 2025.
📊 Data Source: Traffic estimates are based on public data from Similarweb and Semrush, as of May 2025.
📊 Top 20 Most Visited Websites in the World – May 2025
| Rank | Website | Monthly Visits (Approx.) | Category | Country of Origin |
|---|---|---|---|---|
| 1 | 111.9 Billion | Search Engine | USA | |
| 2 | YouTube | 51.6 Billion | Video Sharing | USA |
| 3 | 11.2 Billion | Social Media | USA | |
| 4 | Wikipedia | 6.7 Billion | Encyclopedia | Global |
| 5 | 6.5 Billion | Social Media | USA | |
| 6 | Bing | 5.2 Billion | Search Engine | USA |
| 7 | 5.1 Billion | Discussion Forum | USA | |
| 8 | ChatGPT | 4.5 Billion | AI Chatbot | USA |
| 9 | X (Twitter) | 4.2 Billion | Social Media | USA |
| 10 | Yandex | 3.7 Billion | Search Engine | Russia |
| 11 | 3.2 Billion | Messaging App | USA | |
| 12 | Amazon | 3.1 Billion | E-commerce | USA |
| 13 | Yahoo | 2.9 Billion | Web Portal | USA |
| 14 | Yahoo Japan | 2.7 Billion | Web Portal | Japan |
| 15 | Weather.com | 2.4 Billion | Weather Information | USA |
| 16 | DuckDuckGo | 2.3 Billion | Privacy Search | USA |
| 17 | TikTok | 2.3 Billion | Short-form Video | China |
| 18 | 2.1 Billion | Professional Network | USA | |
| 19 | Netflix | 2.0 Billion | Streaming Service | USA |
| 20 | Microsoft Online | 1.9 Billion | Productivity Tools | USA |
Would you like to know why these sites dominate the web? Let’s break down the top 3 most visited websites in 2025 with facts, data, and real-world insights:
🔍 1. Google – The Undisputed Leader of the Internet
With over 111.9 billion monthly visits, Google remains the most visited website in the world in 2025. It commands a 92.6% global search market share (source: StatCounter), making it the default gateway to the internet for billions of users.
Why Google dominates in 2025:
- Powers more than 8.5 billion searches per day.
- Integrated across Android, Chrome, Gmail, Google Maps, Google Drive, and YouTube.
- Introduced Gemini-powered AI Overviews and image-generation in SERPs, redefining user experience.
- Strong ecosystem effect with products like Google Docs, Meet, and Calendar.
Key 2025 stats:
- Over 4.5 billion people interact with Google services daily.
- The average user visits Google 3–4 times a day.
- Ranked #1 for “most trusted tech brand” by Morning Consult.
💡 SEO Insight: If you’re trying to rank on Google in 2025, it’s no longer just about keywords—entities, semantic content, page experience, and AI compliance now matter more than ever.
📹 2. YouTube – The World’s Second Largest Search Engine
YouTube, owned by Google, holds the second spot with 51.6 billion monthly visits in 2025. It’s more than a video platform—it’s a visual search engine, learning platform, and creator economy hub.
Why YouTube stays on top:
- Over 2.7 billion logged-in monthly users (source: YouTube Blog).
- Short-form video (YouTube Shorts) contributes to over 50% of all views.
- Revenue-sharing model draws creators from TikTok and Instagram.
- Powers Google Video search, pushing embedded content into the SERPs.
YouTube by numbers:
- 1+ billion hours of video watched daily.
- Available in over 100 countries and 80 languages.
- 500+ hours of content uploaded every minute.
🧠 User Behavior: From “how to change a tire” to “AI tools explained,” YouTube dominates informational, transactional, and entertainment search intents.
👥 3. Facebook – The Social Giant Still Holding Strong
Despite ongoing debate about its relevance, Facebook retains its top-tier traffic status with 11.2 billion monthly visits in 2025. While younger audiences prefer Instagram and TikTok, Facebook continues to thrive among older demographics, professionals, and community-driven users.
What keeps Facebook in the top 3:
- 3.06 billion monthly active users (MAUs).
- Home to over 10 million active business pages.
- Facebook Marketplace and Groups contribute significantly to recurring traffic.
- Integrated seamlessly with Meta Ads, WhatsApp, and Instagram.
2025 Platform Highlights:
- Average daily user session: 33 minutes.
- 45% of users aged 35+ use Facebook as their primary news and community source.
- Continues to rank in the top 3 for global ad revenue (source: eMarketer).
📈 SEO/Marketing Angle: For B2C and community-driven brands, Facebook remains a conversion-friendly platform, particularly when paired with Instagram and WhatsApp integrations.
Despite Gen Z flocking to TikTok and Instagram, Facebook leads in daily active user time among 30+ age groups (source: Statista 2025).
📚 4. Wikipedia – The World’s Knowledge Hub
Wikipedia continues to be the largest user-contributed encyclopedia, raking in over 6.7 billion monthly visits in 2025. As a non-profit platform, its credibility and neutrality make it a go-to source for everything—from academic references to trending topics.
Key Wikipedia Stats (2025):
- 59+ million total articles in over 330 languages.
- Over 6.9 million English-language articles.
- 250K+ active monthly contributors (source: Wikimedia Stats)
Why it ranks in the top 5 globally:
- Dominates “informational intent” search queries (e.g., “What is AI?”, “History of Bitcoin”).
- Frequently featured in Google’s Knowledge Panels and featured snippets.
- High domain authority (DA 100) and zero ads mean clean, fast UX.
Did You Know?
Wikipedia’s English version alone receives over 3 billion monthly visits, making it more visited than most standalone platforms.
SEO Insight: If you’re targeting top-funnel, informational keywords in 2025, Wikipedia is likely your top competitor in SERPs.
📸 5. Instagram – The Visual Social Powerhouse
With over 6.5 billion monthly visits, Instagram remains one of the top 5 most visited websites in the world. As of 2025, it’s no longer just about photo sharing—Reels, Stories, Shopping, and Creator monetization now define the experience.
Instagram Highlights (2025):
- 2.4 billion monthly active users (source: DataReportal)
- 70% of traffic comes from mobile (native app + mobile web).
- Reels account for over 55% of all content views.
Why it dominates traffic:
- Highly engaging short-form content.
- AI-driven feed personalization and search.
- E-commerce integration lets brands sell directly through posts and stories.
Fun Fact:
Over 200 million businesses use Instagram globally for branding, influencer marketing, and customer interaction.
SEO Keyword Tie-in: Instagram dominates in visual marketing, product discovery, and influencer collaboration—making it a key platform for visual search trends in 2025.
🔍 6. Bing – The Silent Climber in the Search Game
Microsoft Bing surprises many by holding the #6 spot with over 5.2 billion monthly visits. While Google owns the search engine market, Bing’s integration with Microsoft products, Windows 11, and AI-powered Bing Chat (launched with GPT-4/5 tech) has significantly boosted its reach.
Bing in 2025 – Key Stats:
- Holds ~9% global desktop search market share (source: StatCounter)
- Default search on Edge and Windows PCs.
- Bing Chat usage has grown 3x YoY after integration with Microsoft Copilot.
Why Bing is popular in 2025:
- Integrated into Office365 apps, Edge browser, and Windows taskbar.
- Real-time AI search results + citations from verified sources.
- Users looking for an alternative to Google (especially privacy-conscious) prefer Bing.
Did You Know?
The new Bing AI experience allows visual search + voice input, making it a true multimodal search engine in 2025.
Marketers note: With rising Bing traffic and lower competition, optimizing for Bing SEO is a smart move in 2025.
🗣️ 7. Reddit – The Front Page of the Internet
With 5.1 billion monthly visits, Reddit is not just a forum—it’s a real-time pulse of the internet. In 2025, Reddit continues to dominate the community-driven content space, offering everything from breaking news to memes, deep discussions, and niche communities.
Why Reddit ranks among the top:
- Over 100,000 active subreddits covering virtually every topic.
- 850+ million monthly active users globally.
- Powerful content aggregation, real-time engagement, and high search visibility.
- AI-curated subreddit discovery is helping users find relevant communities faster.
Interesting Reddit Stats (2025):
- “r/AskReddit”, “r/technology”, and “r/investing” are among the top-performing subreddits.
- Reddit links appear on Google SERPs for over 12 million keywords (source: Ahrefs).
- Reddit IPO in 2024 boosted platform development and mobile optimization.
📢 Marketing Angle: Reddit isn’t a traditional ad platform—it’s a user-first ecosystem. Brands focusing on authentic engagement and community building should leverage Reddit in 2025.
🤖 8. ChatGPT – The Rise of the AI Web Experience
ChatGPT has made a historic leap to the #8 spot with 4.5 billion monthly visits, becoming the most visited AI-powered website in the world. What started as a chatbot in late 2022 has now become a daily-use productivity tool for content creation, code generation, learning, and more.
Why ChatGPT is booming in 2025:
- Used by over 250 million people monthly, including students, marketers, developers, and researchers.
- Premium integrations like ChatGPT Pro + GPT-4.5, file uploads, memory, and code interpreter have expanded use cases.
- Accessible across mobile, desktop, and within Microsoft products (Outlook, Word, Excel via Copilot).
2025 Highlights:
- Average time on site: 17 minutes per session.
- ChatGPT dominates for queries like “summarize this PDF”, “SEO content ideas”, “coding help”, and “explain like I’m 5”.
- Ranks on Google for over 200K search terms, according to Semrush data.
🧠 SEO Insight: ChatGPT is now part of user journeys across research, ideation, content creation, and even SEO audits—making it a key platform for both creators and strategists.
🐦 9. X (Formerly Twitter) – The Home of Real-Time Events
Formerly known as Twitter, X.com still commands huge attention with 4.2 billion monthly visits in 2025. Despite branding changes, the platform remains essential for breaking news, celebrity updates, crypto chatter, and public discourse.
Key Reasons for Continued Traffic:
- Elon Musk’s 2023 rebrand to “X” has turned the platform into a multi-purpose app—mixing tweets, audio, payments, and media.
- Over 450 million monthly active users.
- Hosts live spaces, videos, polls, and monetized creator content.
2025 Usage Highlights:
- X leads all social platforms for “breaking news” searches in Google.
- Active verified accounts for over 90% of Fortune 500 CEOs.
- Traffic spikes around political events, sports, and tech launches.
🔍 Search & Visibility Insight: Tweets and X content still get indexed instantly in Google, often ranking in Top Stories and News sections—making it a powerful real-time SEO ally for journalists, bloggers, and PR teams.
🌐 10. Yandex – Russia’s Search Powerhouse
Yandex, often referred to as the “Google of Russia,” remains one of the top 10 most visited websites in the world with 3.7 billion monthly visits. Despite being regional in focus, Yandex has built a massive user base thanks to its wide suite of digital services.
Why Yandex is still strong in 2025:
- Holds over 60% search engine market share in Russia (source: StatCounter).
- Offers a full ecosystem: Yandex Search, Maps, Translate, Mail, News, Music, and Taxi (ride-hailing).
- Maintains leadership in Russian-speaking countries where Google’s penetration is lower.
Key 2025 Highlights:
- Processes over 200 million queries per day.
- Offers privacy-first features and regional SEO support for local businesses.
- Competing closely with VK.com (another Russian giant) in terms of daily active users.
🌍 SEO Insight: If you’re targeting Eastern European or Russian markets in 2025, optimizing for Yandex is non-negotiable, especially for local search visibility.
📱 11. WhatsApp – The World’s Favorite Messaging Platform
With 3.2 billion monthly visits, WhatsApp remains the most widely used messaging application globally in 2025. While it’s app-based for most users, the web version (WhatsApp Web/Desktop) contributes significantly to global visit volume.
Why WhatsApp is among the top sites:
- 2.9 billion monthly active users (source: Business of Apps).
- Now supports AI chat summaries, voice notes-to-text, and advanced media compression.
- Widely used for business communication, customer service, and transactions via WhatsApp Business API.
2025 Notable Features:
- End-to-end encrypted calls and file sharing up to 2GB.
- Used in over 180 countries with 60+ language support.
- WhatsApp Pay has grown in markets like India and Brazil, enabling real-time money transfers.
📲 User Behavior Insight: WhatsApp dominates for “dark social” sharing—where links, memes, videos, and products are shared privately, making it a silent force in word-of-mouth marketing.
🛒 12. Amazon – The E-commerce Titan
Amazon continues to be the #1 e-commerce website in the world, pulling in 3.1 billion monthly visits in 2025. With its dominance in online shopping, cloud services, and Prime ecosystem, Amazon is now a search engine for products.
What keeps Amazon in the top 15:
- 310+ million active customer accounts worldwide.
- Hosts over 12 million products and 9 million+ sellers globally.
- Amazon Ads now compete with Google and Meta as a top ad platform.
Key 2025 Highlights:
- Over 70% of users start product searches on Amazon instead of Google (source: JungleScout).
- Amazon Prime has crossed 250 million global subscribers.
- AI-based recommendations and visual shopping tools increase engagement and conversions.
💼 E-commerce SEO Insight: For product brands, ranking on Amazon search is as critical as ranking on Google. In 2025, Amazon SEO = keyword-rich product listings + high-quality reviews + fulfillment speed.
📰 13. Yahoo – The Original Web Portal Still Going Strong
Yahoo continues to maintain relevance in 2025, recording 2.9 billion monthly visits globally. Though no longer the search giant it once was, Yahoo thrives as a news, finance, email, and sports hub, particularly among older demographics and professionals.
Why Yahoo still ranks in the top 15:
- Home to millions of daily users via Yahoo Mail, Yahoo Finance, and Yahoo News.
- Partnerships with news outlets, stock exchanges, and sports networks keep content fresh and localized.
- Serves users in over 30+ countries with region-specific content and ads.
2025 Yahoo Stats:
- Yahoo Mail remains one of the top 5 most-used email services worldwide.
- Yahoo Finance dominates SERPs for terms like “stock market today,” “S&P 500 performance,” and “gold price live.”
- Over 700 million unique monthly users across its properties (source: Yahoo Inc.).
💡 SEO Tip: Yahoo is a gateway platform—SEO for Yahoo-owned properties like Yahoo News, Yahoo Finance, or Yahoo Answers (archived) still drives brand visibility, especially in the U.S., Canada, and Japan.
🇯🇵 14. Yahoo Japan – Japan’s Default Internet Portal
Yahoo Japan is one of the most visited websites in Asia, racking up 2.7 billion monthly visits in 2025. Operated independently from its U.S. counterpart, it’s the go-to platform for news, shopping, auctions, weather, and email for millions of Japanese users.
Why Yahoo Japan thrives:
- Yahoo Japan is pre-installed or pre-set on many devices and browsers in Japan.
- It offers localized services like Yahoo Auctions, Yahoo Mail Japan, Japan-specific weather, and integrated e-commerce with PayPay Mall.
- It partners with SoftBank and Line to extend its ecosystem into payments and messaging.
Yahoo Japan 2025 Highlights:
- 70% of internet users in Japan access Yahoo Japan weekly.
- Yahoo Japan Auctions remains the largest auction platform in Japan.
- Often outranks Google for local keyword search due to massive web trust and familiarity.
🌏 Local SEO Insight: Brands targeting Japanese audiences must consider Yahoo Japan SEO, which uses a modified version of Google’s algorithm with regional ranking signals.
🌤️ 15. Weather.com – The World’s Forecasting Authority
Weather.com, operated by The Weather Channel (owned by IBM), gets over 2.4 billion monthly visits. In 2025, it remains the #1 destination for real-time global weather updates, storm alerts, radar maps, and localized forecasts.
Why Weather.com ranks so high:
- Trusted by over 500 million users across the U.S., Canada, India, and Europe.
- Provides 15-day forecasts, severe weather warnings, satellite imagery, and pollen alerts.
- Integrates with smartphones, smart TVs, and wearable devices.
2025 Performance Snapshot:
- Over 150 million monthly mobile app users.
- Ranked #1 on Google for terms like “weather today,” “weather near me,” and “hurricane tracker 2025.”
- AI-powered radar now predicts weather patterns with 90% accuracy.
📊 Use Case Insight: In an era of climate change, weather updates are a utility need, not just informational. Marketers and SEO strategists can leverage partnerships, widgets, and real-time content for hyper-local SEO traffic.
🔒 16. DuckDuckGo – The Privacy-Focused Search Engine
DuckDuckGo continues its rise with 2.3 billion monthly visits, fueled by increasing concerns over data privacy and surveillance. Unlike Google or Bing, DuckDuckGo doesn’t track users or store personal information, making it the #1 private search engine globally.
Why DuckDuckGo matters in 2025:
- Built-in tracker blocking, HTTPS upgrades, and encrypted browsing by default.
- Partnered with Apple and Brave as the default search engine for privacy-first browsing.
- Powers privacy-conscious mobile users through its browser and search app.
DuckDuckGo 2025 Stats:
- 130+ million private searches daily (source: DuckDuckGo Traffic).
- Available in 60+ languages and markets.
- DuckDuckGo browser downloads crossed 80 million globally.
🔐 SEO Insight: While DuckDuckGo pulls results largely from Bing and its own crawler, optimizing for fast-loading, privacy-safe, and content-rich pages ensures visibility here.
🎬 17. TikTok – The Short-Form Content Empire
With 2.3 billion monthly visits, TikTok remains a dominant force in global content consumption in 2025. What started as a Gen Z entertainment app has now become a massive discovery engine for news, learning, trends, and even e-commerce.
Why TikTok ranks in the top 20:
- Over 1.9 billion monthly active users globally (source: Data.ai).
- TikTok Shop launched in 2023 now contributes to 25% of total platform revenue.
- Used for micro-vlogging, tutorials, finance tips, food hacks, and product demos.
Platform Behavior in 2025:
- Avg. user session: 23 minutes per visit.
- 74% of users have purchased something seen on TikTok.
- TikTok is increasingly replacing Google for certain queries like “best cafes near me” or “product reviews.”
📲 SEO Insight: TikTok is redefining search intent. Marketers now optimize content not just for Google, but for TikTok SEO, using hashtags, captions, and trending audio.
💼 18. LinkedIn – The Professional Network That’s Always On
LinkedIn continues to be the top platform for professionals, generating 2.1 billion monthly visits in 2025. It’s no longer just for resumes—LinkedIn now dominates the B2B space for thought leadership, hiring, lead generation, and networking.
Why LinkedIn is stronger than ever:
- 1.2 billion members in 200+ countries.
- Now offers LinkedIn Learning, newsletters, collaborative articles, and AI-powered resume reviews.
- Heavily integrated with Microsoft 365 for enterprise solutions.
2025 Highlights:
- 130 million daily active users.
- 45% YoY growth in B2B ad spend on LinkedIn Ads.
- Over 3 million weekly newsletter publishers on the platform.
🧠 Business Insight: LinkedIn isn’t just a job board. In 2025, it’s a content platform for experts, and organic reach is still high—making it gold for personal branding and authority building.
📺 19. Netflix – The Streaming Giant That’s Still Leading
Netflix attracts 2.0 billion monthly visits, solidifying its place as the #1 subscription-based video streaming service. In 2025, it continues to expand globally with new content formats, gaming, and ad-supported tiers.
Why Netflix is still massive:
- 290 million paid subscribers worldwide (source: Statista).
- Expanded into live sports, original documentaries, and gaming (Netflix Arcade).
- Personalized recommendations and multiple tier options fuel high engagement.
Platform Stats:
- Average user watches 1.8 hours of Netflix per day.
- Available in over 190 countries.
- Local-language content makes up 45% of viewership.
🔍 Visibility Insight: While Netflix itself isn’t a traditional SEO opportunity, its shows dominate Google Trends, YouTube, and TikTok—offering indirect traffic spikes for review blogs, commentary channels, and content creators.
🧩 20. Microsoft Online – Powering the Modern Workplace
Microsoft Online rounds off the list with 1.9 billion monthly visits, driven by its deep integration across productivity, education, enterprise, and cloud services.
Why Microsoft Online thrives in 2025:
- Central access point for Office 365 (now called Microsoft 365), Outlook, Teams, OneDrive, and Excel.
- Widely adopted by governments, universities, Fortune 500s, and SMBs alike.
- Enhanced by Microsoft Copilot—AI-powered assistant baked into Word, Excel, and PowerPoint.
Usage Highlights:
- 345 million paid Microsoft 365 commercial seats.
- Over 320 million people use Teams monthly.
- Bing Chat + Copilot now assist across all apps, improving productivity.
🖥️ SEO & Business Insight: Microsoft Online isn’t just software access—it’s a B2B SaaS gateway. If you’re in B2B, productivity, or education, understanding this ecosystem is key to account-based marketing and SaaS SEO.
🧠 Conclusion: What the Top 20 Websites Tell Us About Internet Trends in 2025
The list of the most visited websites in 2025 paints a clear picture of how the internet continues to evolve. While giants like Google, YouTube, and Facebook retain their dominance, we’re also seeing a massive shift driven by AI, short-form content, privacy, and productivity tools.
Here’s what we’ve learned:
- Search and discovery are still core to online behavior—Google remains #1, but platforms like YouTube, Bing, DuckDuckGo, and even TikTok are becoming search engines in their own right.
- AI-driven platforms like ChatGPT have entered the top 10 in record time, proving that tools enabling smarter workflows and content generation are becoming part of daily internet use.
- Social media continues to dominate attention spans, but there’s clear segmentation: TikTok for trends, Reddit for conversation, LinkedIn for business, and Instagram for visual discovery.
- Legacy platforms like Yahoo, Yandex, and Wikipedia show that trusted, content-rich websites still hold strong SEO and user value—even in an AI-dominated age.
- Utility-based platforms—Weather.com, WhatsApp, Microsoft Online—demonstrate the need for real-time information, communication, and productivity tools that fuel our everyday digital lives.
Whether you’re a content creator, marketer, or business owner, understanding where people spend their time online is crucial to reaching your audience. These top 20 websites by traffic reveal not just what’s popular, but also where the future of the web is heading.
👉 Want to grow your brand visibility in 2025? Start by aligning your content strategy with these high-traffic platforms and their ecosystems—Google for search, YouTube for engagement, LinkedIn for thought leadership, and TikTok for discovery.