10 Best Re-engagement Email Examples to Win Back Inactive Subscribers [2025]

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Not sure where to find effective Re-engagement Email Examples in 2025? Then you are at the right place as I will help you to fix your email marketing issues here. In this post, you’ll find 10 powerful re-engagement email examples, why they work, and how to implement each one using FluentCRM Pro.

In 2025, email marketing remains one of the most cost-effective tools to drive conversions, build community, and grow your business. But there’s one painful truth no marketer can ignore: a large percentage of your list will eventually go cold.

Subscribers stop opening emails for many reasons:

  • They’ve lost interest
  • They’re overwhelmed with content
  • They forgot they signed up
  • Your content is no longer relevant to them

According to ActiveCampaign, over 20% of email lists become inactive every year. If you don’t take action, these subscribers can hurt your deliverability, increase bounce rates, and even damage your sender reputation.

That’s where re-engagement emails come in.

Re-engagement campaigns are targeted emails sent to inactive subscribers with the goal of sparking interest again. These aren’t just casual newsletters—they’re your final chance to reignite interest or gracefully part ways.

And if you’re using FluentCRM (a self-hosted CRM for WordPress), the process becomes 10x smarter:

  • You can track inactivity using tags and engagement filters
  • You can send dynamic content based on user behavior
  • You can automate entire reactivation workflows—without any extra software

🔥 Curious about smarter email automation inside WordPress? Before you choose, unlock the best FluentCRM Pro discount at an unbeatable rate. Also, check out a full breakdown of FluentCRM features to see how it performs in real-world marketing workflows. FluentCRM might be the tool you’ve been waiting for—flexible, fast, and built to grow with you.

Best Re-engagement Email Examples
Best Re-engagement Email Examples

10 Best Re-engagement Email Examples (With FluentCRM Fixes)

Not sure what to say to win back cold subscribers?

Don’t worry. Below are 10 re-engagement email examples that have worked across industries—from bloggers and course creators to WooCommerce store owners. For each one, you’ll find the subject line, why it works, and how to implement or automate it using FluentCRM—right inside your WordPress dashboard.

Use these examples as templates, inspiration, or even full campaigns—because when done right, a re-engagement email can turn a cold lead into a customer again.

Email Example Subject 1: Still interested in hearing from us?

Why it works: This direct, respectful approach gives the subscriber a choice. It puts the power back in their hands, which reduces friction and improves trust.

Use it when: A subscriber hasn’t opened or clicked on your emails in the last 30–45 days.

Email Content Idea:

Hi {first_name},

We noticed you haven’t been opening our emails lately. If you’d still like to receive updates, just click the button below. Otherwise, we’ll give you some space.

[Yes, keep me on the list]
[Unsubscribe me]

FluentCRM Strategy:

  • Create a segment: users who haven’t opened the last 4–5 emails
  • Tag them as inactive-30
  • Trigger an automation with this message
  • Add a link-click condition:
    • If they click → remove inactive tag and retag as re-engaged
    • If no response in 7 days → move to sunset sequence or suppress list

Did you know FluentCRM powers email marketing for over 40,000 WordPress sites? Unlike ConvertKit or ActiveCampaign, there are no monthly fees, contact caps, or clunky dashboards. Just powerful automations, unlimited sends, and full control—right inside WordPress. Whether you run a blog, WooCommerce store, or LMS, FluentCRM simplifies everything.
👉 Try FluentCRM Pro today and future-proof your email strategy.

Email Example Subject 2: We miss you, {first_name} – here’s 10% off

Why it works: Incentives still work, especially if your subscribers once showed interest or made a purchase. Offering a discount can revive cold leads.

Use it when: Someone subscribed but hasn’t purchased in 60+ days, or a customer hasn’t returned in a while.

Email Content Idea:

It’s been a while since we’ve seen you around, so we’re offering you 10% off your next order. Use code COMEBACK10 at checkout!

FluentCRM Strategy:

  • Integrate with WooCommerce
  • Filter contacts with no purchases in last 60 days
  • Tag as inactive-buyer
  • Send this email as part of a 3-email win-back flow
  • Use dynamic coupons and automate follow-ups based on clicks or purchases

👉 Use FluentCRM’s WooCommerce tagging and visual automation builder to revive lapsed customers effortlessly.

Email Example Subject 3: You haven’t opened our last 5 emails…

Why it works: This message serves as a polite nudge. It’s honest and gets the subscriber’s attention without being pushy.

Use it when: A contact is completely inactive but was previously engaged.

Email Content Idea:

We noticed you’ve missed our recent updates. Just checking—are you still interested in hearing from us?

[Yes, keep me subscribed]
[No thanks, unsubscribe me]

FluentCRM Strategy:

  • Track open/click activity for each contact
  • Segment users who haven’t engaged in the last 5 campaigns
  • Tag them as non-engaged
  • Start a re-engagement automation:
    • If clicked → retag as active-again
    • If ignored → remove or suppress from regular broadcasts

Join 7,000+ marketers inside the official FluentCRM Facebook group—get real-world tips, automation templates, and plugin updates from fellow users. Whether you’re stuck or scaling, the community’s got your back.
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Email Example Subject 4: Here’s what you’ve missed…

Why it works: People may not have disengaged intentionally—they may just have missed a few emails. A friendly recap gives them value without demanding interaction.

Use it when: A user has been inactive for a month but has shown past engagement (e.g., purchased once or clicked before).

Email Content Idea:

  • A bullet list or collage of your best blog posts, videos, or new products
  • Use visual thumbnails or quick summaries
  • End with a CTA: “See what’s new” or “Catch up in 5 minutes”

FluentCRM Strategy:

  • Tag subscribers as soft-inactive (no opens in 30–45 days, but had past engagement)
  • Use FluentCRM’s dynamic content feature to show personalized blog posts or product recommendations based on tags
  • Trigger a digest-style email monthly for this segment
  • If they click → tag as re-engaged
  • If not → move them into a reminder flow or final notice

Email Example Subject 5: Want fewer emails instead of none?

Why it works: Many unsubscribes happen not because of bad content, but too much content. This email turns unsubscribes into downsells.

Use it when: Your unsubscribe rate spikes or you see disengagement from a group tagged as weekly-subscribers.

Email Content Idea:
Let users pick:

  • “Send me weekly”
  • “Just the monthly highlights”
  • “Pause emails for 30 days”

FluentCRM Strategy:

  • Create a Fluent Form with three frequency options
  • Tag users based on choice (e.g., weekly, monthly, paused)
  • Update their email segment accordingly
  • Use conditionals in automations to match content frequency to tags
  • Send automated confirmation emails reflecting their new preferences

👉 With FluentCRM + Fluent Forms, you can easily manage user-driven frequency preferences right inside WordPress.

Email Example Subject 6: Still want SEO tips? Tell us what you prefer

Why it works: The best way to re-engage people is to let them choose what they want. This email allows them to control what type of content they receive.

Use it when: A subscriber has stopped opening topic-based emails (e.g., SEO, content marketing, WooCommerce, etc.)

Email Content Idea:
Let them check boxes:

  • ✅ SEO Tips
  • ✅ Blogging Tools
  • ✅ Affiliate Marketing
  • ✅ Course Creator Content

FluentCRM Strategy:

  • Create a topic preferences form using Fluent Forms
  • Tag users based on checked options
  • Use tag-based segmentation to personalize future emails
  • Send a follow-up confirming their new content stream

Bonus: Add conditional blocks to future emails—only show SEO content to users tagged SEO-interest.

Do you use WooCommerce? FluentCRM lets you send automated product recommendations, follow-ups, refund alerts, and cart abandonment emails—without needing an external platform. Your CRM and store finally work together seamlessly.
👉 Run smarter email campaigns with FluentCRM and boost sales from day one.

Email Example Subject 7: We saved your spot — but not for long

Why it works: This email adds a subtle layer of urgency. You’re letting the subscriber know they’re at risk of missing out—but you’ve reserved something just for them.

Use it when: You’re offering limited-time content, event access, or an exclusive resource (e.g., ebook, webinar, seat in a cohort).

Email Content Idea:

Hi {first_name},

We noticed you signed up but haven’t joined us yet. We’re still holding your spot, but it won’t be available forever.

Tap below to reclaim access now.

[Reserve My Spot Again]

FluentCRM Strategy:

  • Tag users who signed up for an offer but didn’t follow through (e.g., webinar-registered, leadmagnet-no-download)
  • Create an automation with a delay + conditional check
  • If no conversion after X days → send this email
  • If clicked → tag as back-on-track
  • If ignored → send a “last chance” follow-up

👉 Build urgency-driven reactivation flows with FluentCRM Pro

Email Example Subject 8: Rejoin now and unlock exclusive content

Why it works: Offering something valuable and gated gives subscribers a tangible reason to re-engage. Exclusive access feels like a reward.

Use it when: You’re trying to re-engage subscribers with a new ebook, checklist, mini-course, or community access.

Email Content Idea:

We’ve just released a brand-new content vault, and you’re invited. Get exclusive access to content we don’t share publicly.

[Unlock My Access]

FluentCRM Strategy:

  • Tag inactive subscribers as cold-lead
  • Trigger a re-engagement series promoting your exclusive offer
  • Gate the content behind a Fluent Form or password-protected page
  • Tag those who opt-in again as re-engaged
  • Remove from cold segment

👉 Combine FluentCRM + Fluent Forms to deliver gated offers effortlessly.

Email Example Subject 9 Choose what you want to receive from us

Why it works: Lack of relevance is a common reason for disengagement. Giving users control over content types reduces unsubscribes and improves future targeting.

Use it when: You suspect users are disengaging due to irrelevant content.

Email Content Idea:

You’re in control of what shows up in your inbox. Pick your preferred topics so we only send what matters to you.

[Update My Preferences]

FluentCRM Strategy:

  • Use Fluent Forms to build a content preference form (SEO, Blogging, Courses, etc.)
  • Tag users based on selections
  • Update your segments using those tags
  • Send only targeted content going forward
  • Trigger follow-up content based on their new preferences

👉 Dynamic segmentation with FluentCRM keeps your list lean and highly engaged.

Email Example Subject 10: This is goodbye… unless you click below

Why it works: A powerful final message—this opt-out confirmation email serves as a last checkpoint before removing a subscriber. It creates a moment of pause that often drives action.

Use it when: A subscriber has been unengaged for 60–90+ days and hasn’t responded to previous re-engagement attempts.

Email Content Idea:

We haven’t heard from you in a while. If you want to stay on our list, please let us know. Otherwise, we’ll unsubscribe you to keep your inbox clean.

[Keep Me Subscribed]
[Unsubscribe Now]

FluentCRM Strategy:

  • Segment: inactive-90
  • Send this as the final step of your re-engagement automation
  • If clicked → tag as saved
  • If ignored → trigger FluentCRM’s unsubscribe action or remove the contact entirely

👉 FluentCRM helps you protect your sender reputation by cleaning up cold leads—without burning bridges.

Want to automate your course or membership site? FluentCRM integrates with LearnDash, TutorLMS, LifterLMS, and MemberPress. Send lesson reminders, upsells, and reward emails on autopilot. It’s the best WordPress email plugin for educators.
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🧠 Final Thoughts: Re-engagement Emails Are Your Second Chance

Email marketing isn’t just about acquiring subscribers—it’s about keeping them active and interested.

The truth is, not everyone unsubscribes when they lose interest. Many simply go silent. And if you ignore them, they quietly become dead weight on your list—hurting deliverability, engagement metrics, and even costing you money if you’re using a contact-based pricing platform.

That’s why a well-planned re-engagement strategy is essential, especially in 2025 when inbox competition is fiercer than ever.

Here’s a quick recap of what we covered:

Re-engagement AngleWhy It WorksFluentCRM Advantage
“Still interested?”Empowers users to stayLink-based reactivation automation
Incentive offerDrives urgencyWooCommerce + coupon triggers
Behavior check-inAcknowledges silenceNon-opener filters + flows
Recap contentDelivers valueDynamic content + personalization
Frequency controlPrevents unsubscribesTag-driven frequency updates
Preference updateImproves relevanceFluent Forms + tag-based content
Save my spotAdds scarcityTimed automation reminders
Exclusive accessRebuilds loyaltyGated content automation
One last chanceCleans cold leadsSuppression + cleanup flows

✅ Re-Engagement Made Easy with FluentCRM

If you’re using WordPress, there’s no better tool to run smart re-engagement campaigns than FluentCRM.

With it, you can:

  • Automatically track and tag inactive users
  • Create visual workflows that react to behavior (or lack of it)
  • Build preference forms, frequency selectors, and reactivation triggers
  • Clean up your list without burning bridges
  • Personalize emails based on content, products, or user actions

And the best part? You can do all of this without paying per subscriber, and without ever leaving your WordPress dashboard.

You don’t need a team. You don’t need 5 different tools. All you need is a smart CRM that helps you re-engage subscribers with logic, automation, and personalization.

👉 Start your re-engagement workflow today with FluentCRM Pro
Take back control of your email list—one subscriber at a time.

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