If you’re looking for a profitable niche in affiliate marketing, promoting wedding affiliate programs in 2025 is one of the smartest decisions you can make. With over 2 million weddings taking place annually in the U.S. alone, this evergreen industry continues to offer lucrative opportunities for content creators, wedding bloggers, and niche marketers.
From wedding dresses and personalized favors to luxury rings and DIY invitations, the wedding niche includes a wide range of high-ticket and emotional-purchase products — exactly what affiliate marketers need to boost conversions. Whether you’re building a wedding blog, running a Pinterest page, or publishing comparison reviews, this niche is full of potential.
The best part? You can earn affiliate commissions ranging from 5% to 15% per sale, and some programs even pay for free signups or product listings. In this comprehensive guide, you’ll discover the top wedding affiliate programs for 2025, sorted by commission rate, cookie duration, and earning potential — perfect for anyone looking to monetize love.
Best Wedding Affiliate Programs in 2025
| Program | Commission Rate | Cookie Duration | Best For |
|---|---|---|---|
| Kate Aspen | 7% – 12% | 30 Days | Wedding favors, gifts, and personalized decor |
| Minted | Up to 15% | 120 Days | Invitations, save-the-dates, wedding stationery |
| Rent the Runway | 7% | 30 Days | Bridesmaid and guest dress rentals |
| James Allen | 5% | 30 Days | Engagement rings and wedding jewelry |
| David’s Bridal | 12% | 10 Days | Wedding and bridesmaid dresses |
| Zola | $5/signup, 2% per sale | 7 Days (varies) | Wedding planning tools and registry |
| Unbox the Dress | 10% – 15% | 90 Days | Wedding dress keepsake transformations |
| Nearly Newlywed | 14% + $10 per listing | 30 Days | Pre-owned designer bridalwear |
| My Wedding Favors | Up to 12% | 90 Days | Custom wedding favors and party accessories |
| BHLDN Weddings | 2% – 6.67% | 1–10 Days | Modern wedding fashion and accessories |
| Zales | 2% – 7.2% | 7 Days | Wedding bands, engagement rings, fine jewelry |
| The Knot | Up to 10% + signup bonuses | 30 Days | Wedding websites, stationery, registries |
| Etsy | 2% – 4% | 30 Days | Handmade decor, DIY wedding items, unique gifts |
Best Hosting for Starting Your Wedding Affiliate Blog in 2025
If you’re planning to start a wedding affiliate blog in 2025, choosing the right hosting provider is just as important as picking the right niche. A fast, secure, and beginner-friendly hosting platform ensures your site loads quickly, ranks well in Google, and delivers a seamless user experience — all essential for earning affiliate commissions.
Why Hostinger Is the Best Hosting for Wedding Affiliate Sites
Hostinger is the perfect choice for affiliate bloggers — especially if you’re just getting started. It offers blazing-fast loading speeds, 99.9% uptime, and a user-friendly dashboard that’s ideal for beginners who want to focus on creating content, not managing servers.
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- ✅ Affordable pricing – Plans start as low as ₹69/month or $2.49/month, making it budget-friendly for new bloggers
- ✅ Free domain name for 1 year – Perfect for launching your wedding brand
- ✅ Free SSL certificate – Keeps your site secure and trusted by Google
- ✅ LiteSpeed caching – Ensures lightning-fast page load times, even with image-heavy wedding content
- ✅ One-click WordPress install – Set up your affiliate blog in minutes
- ✅ 24/7 customer support – Reliable help whenever you need it
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Top Wedding Affiliate Programs in 2025 (With Payouts & Cookie Info)
1. Kate Aspen Affiliate Program – Best for Wedding Favors & Personalized Gifts
Kate Aspen is a top choice for promoting customized wedding favors, bridal shower gifts, and elegant party supplies. Known for its stylish, event-ready products, the brand caters to everything from boho bridal showers to luxury weddings.
Kate Aspen’s products include personalized candles, bottle openers, champagne glasses, mini lanterns, and more — perfect for Pinterest-style inspiration posts or gift idea roundups.
Why Promote Kate Aspen in 2025?
- Wedding favors are an essential part of most celebrations, and buyers are emotionally invested in finding the perfect gifts.
- Personalized products increase order value — many carts exceed $250.
- The brand has strong trust and availability in multiple countries.
Affiliate Program Highlights:
- Commission Rate: 7% – 12% per sale
- Cookie Duration: 30 days
- Affiliate Network: Impact
- Average Order Value: $120 – $500
- Top Markets: US, Canada, UK, Germany, Australia, France
- Marketing Materials: Product links, banners, deep linking, promo assets
- Payout Methods: PayPal, check, wire, ACH
👉 Best For: Wedding bloggers, party planners, and content creators sharing wedding gift guides or favor ideas.
2. Minted Affiliate Program – Best for Invitations & Stationery
Minted is a wedding stationery powerhouse, offering stunning invitations, save-the-date cards, wedding signs, and menus — all designed by independent artists. In fact, Minted’s creative community spans 100+ countries and includes both professional designers and stay-at-home creatives.
Couples can customize everything from color themes to font styles, making this a highly personal purchase that affiliate marketers can promote with emotional appeal.
Why Minted Is a Standout Affiliate Choice:
- Offers international delivery to over 200 countries
- Massive catalog of paper goods, perfect for early-stage wedding planners
- Highly sustainable, with 80%+ packaging made from recycled or plant-based materials
- Up to 15% commission with one of the longest cookie durations in the niche
Affiliate Program Highlights:
- Commission Rate: Up to 15% per sale
- Cookie Duration: 120 days
- Affiliate Network: Impact
- Top Products: Wedding invites, save-the-dates, table cards
- Markets Served: Global
- Marketing Tools: Publisher-only promotions, creatives, newsletters
- Payout Options: Check, direct deposit, Payoneer, wire
👉 Best For: Wedding bloggers, lifestyle influencers, and anyone targeting early-phase couples planning their big day.
3. Rent the Runway Affiliate Program – Best for Wedding Guest & Bridesmaid Dresses
Rent the Runway offers an innovative way for brides, bridesmaids, and wedding guests to wear designer clothing without buying it. Think of it as a Netflix-style subscription for dresses — ideal for content creators promoting sustainable weddings or budget-conscious style.
With options starting as low as $30 and memberships at $69, RTR makes fashion accessible and environmentally friendly.
Why Promote Rent the Runway in 2025?
- Ideal for bridesmaids, wedding guests, and rehearsal dinners
- Popular among eco-conscious millennials and Gen Z shoppers
- Ships dresses in reusable garment bags and includes free backup sizes
- Huge selection of designer brands in rotating inventory
Affiliate Program Highlights:
- Commission Rate: 7% per sale or membership
- Cookie Duration: 30 days
- Affiliate Network: Pepperjam
- Products: Wedding guest outfits, bridal party dresses, high-end fashion rentals
- Market: US only
- Payment Options: PayPal, direct deposit, check
👉 Best For: Fashion bloggers, budget wedding influencers, and sustainability-focused creators.
4. James Allen Affiliate Program – Best for Engagement & Wedding Rings
JamesAllen.com is a trusted name in online jewelry, particularly for engagement and wedding rings. What sets them apart is their 360° HD diamond viewing technology, allowing shoppers to see every angle of a ring before buying — an experience that builds trust and boosts conversion.
With over 500,000 conflict-free diamonds and complete customization options, James Allen caters to couples who want a unique ring without stepping into a store.
Why Promote James Allen?
- High-ticket items mean higher commissions, even with a modest rate
- Offers global shipping and a 100% money-back guarantee
- Excellent real-time customer support and ring inspection tools
- Popular with wedding bloggers and YouTubers for visual content
Affiliate Program Highlights:
- Commission Rate: 5% per sale
- Cookie Duration: 30 days
- Affiliate Platform: In-house
- Average Order Value: Often $1,000+
- Markets Served: Global
- Payout Info: Not publicly disclosed
- Tools Offered: Deep linking, custom creatives, expert support
👉 Best For: High-ticket affiliate marketers, jewelry bloggers, and engagement-focused influencers.
5. David’s Bridal Affiliate Program – Best for Affordable Wedding Dresses
David’s Bridal is one of the most recognized names in the bridal industry. With one-third of all American brides purchasing from them, it’s a must-have affiliate program for anyone targeting bridalwear content.
What makes David’s Bridal especially valuable is its inclusive sizing, affordability, and wide variety — from traditional gowns to modern silhouettes.
Why It’s a Top Pick in 2025:
- Huge brand trust and loyal customer base
- Sells not just bridal gowns but also bridesmaid, flower girl, and party dresses
- Strong conversion rates due to “real fit” focus using real body measurements
- Popular during peak wedding months and seasonal promotions
Affiliate Program Highlights:
- Commission Rate: 12% per sale
- Cookie Duration: 10 days
- Affiliate Network: FlexOffers
- Top Products: Wedding attire, shoes, accessories
- Market Coverage: Primarily U.S.
- Payout Options: PayPal, bank transfer, check, wire
👉 Best For: Wedding-focused bloggers, comparison content creators, and anyone targeting dress buyers.
6. Zola Affiliate Program – Best for All-in-One Wedding Planning
Zola is a wedding planning powerhouse. It offers everything couples need in one place — a free wedding website builder, an integrated gift registry, planning checklists, RSVP tracking, and vendor recommendations.
What’s unique? You get paid for signups, not just purchases — a big win for bloggers and influencers who drive early-funnel traffic.
Why You Should Consider Zola:
- Ideal for promoting to newly engaged couples just starting their planning
- Multiple affiliate networks to choose from, including Impact, Skimlinks, and SOVRN
- You earn commissions for both signups and sales
- Highly customizable websites and registry options
Affiliate Program Highlights:
| Network | Commission | Cookie Duration | Market |
|---|---|---|---|
| Impact | $5 per signup | 7 days | U.S. |
| Skimlinks | 2% per sale | Unlisted | U.S. |
| SOVRN | $5 per signup | Unlisted | U.S. |
- Top Products: Wedding website builder, planning tools, registry
- Affiliate Tools: Promo codes, deep linking, event tracking
- Avg. Conversion Rate: ~1.09% (via Skimlinks)
👉 Best For: Wedding planning bloggers, Pinterest influencers, and tech-savvy content creators targeting newly engaged audiences.
7. Unbox the Dress Affiliate Program – Best for Wedding Dress Keepsake Conversions
Unbox the Dress offers a creative service that turns old wedding dresses into cherished keepsakes — from baby blankets to heirloom robes and custom memory pillows. This unique concept blends sentimentality with sustainability, making it ideal for bloggers targeting emotional or minimalist wedding content.
With an average order value over $280 and premium services like “White Glove Preservation,” it’s one of the most profitable and niche-specific wedding affiliate programs in 2025.
Why Promote Unbox the Dress:
- Highly emotional product = better conversions
- Minimal competition in this niche
- Great for post-wedding content and evergreen SEO traffic
- Higher-tier commission (15%) on White Glove orders
Affiliate Program Highlights:
- Commission Rate: 10% – 15% per sale
- Cookie Duration: 90 days
- Affiliate Network: ShareASale
- Avg. Order Value: $287.45
- Conversion Rate: 1.09% | EPC: $31.48
- Payout Options: Check, direct deposit, wire, Payoneer
- Markets: U.S. only
- Extras: Custom creatives, coupon codes, product feed access
👉 Best For: DIY wedding bloggers, upcycling advocates, eco-conscious influencers.
8. Nearly Newlywed Affiliate Program – Best for Discounted Designer Dresses
Nearly Newlywed is a favorite for budget-conscious brides looking to wear designer gowns without spending thousands. The platform sells new, sample, and gently used bridalwear — often at up to 90% off retail prices.
What’s special? Affiliates don’t just earn from product sales — they also get paid $10 per dress listing, making it a great dual-revenue stream for bloggers who attract both buyers and sellers.
Why Promote Nearly Newlywed in 2025:
- Combines cost savings with sustainability
- Target audience includes both shoppers and dress resellers
- High commission rate and consistent conversions
- Trustworthy brand with great online reviews
Affiliate Program Highlights:
- Commission Rate: 14% per sale + $10 per listing
- Cookie Duration: 30 days
- Affiliate Network: ShareASale
- Avg. Order Value: $51.28 | EPC: $11.03 | CVR: 1.68%
- Payout Options: Check, Payoneer, wire, ACH
- Markets: U.S. & Canada
- Affiliate Tools: Banners, data feed, email updates
👉 Best For: Budget bridal blogs, resale platforms, sustainable wedding content creators.
9. My Wedding Favors Affiliate Program – Best for Personalized Party Accessories
My Wedding Favors delivers exactly what the name suggests — customized favors, decor items, and gifts designed to leave a lasting impression. Their catalog includes wine glasses, mason jars, bottle openers, and more, many of which can be personalized with names, dates, or themes.
This is a highly visual product line, perfect for social media marketing (especially on Pinterest and Instagram) and blog-style wedding planning guides.
Why You Should Promote It:
- High average cart value — often $120+
- Affiliate program offers up to 12% commission with a generous 90-day cookie
- Great seasonal opportunities for summer and fall weddings
- Trusted brand featured in major bridal publications
Affiliate Program Highlights:
- Commission Rate: Up to 12% per sale
- Cookie Duration: 90 days
- Affiliate Network: Impact
- Avg. Order Value: $120 – $500
- Markets: US, UK, Canada, Australia, France, Germany
- Payout Options: Wire, Payoneer, ACH, check
- Marketing Support: Banners, product links, promos, deep linking
👉 Best For: Event planners, Pinterest wedding influencers, and party favor bloggers.
10. BHLDN Weddings Affiliate Program – Best for Modern Bridal Fashion
BHLDN (Beholden) is Anthropologie’s exclusive bridal brand, offering a curated selection of wedding gowns, bridal party dresses, accessories, and shoes. It’s a stylish, fashion-forward alternative to traditional bridalwear, catering especially well to millennial and Gen Z brides.
With access to Anthropologie’s design DNA and marketing muscle, BHLDN is often featured in top bridal magazines and Pinterest wedding boards.
Why BHLDN Is a Strong Choice in 2025:
- Stylish, trendy designs with real-world fit
- Highly visual product line ideal for Pinterest and Instagram
- Two affiliate networks offer flexibility in terms and creatives
- Daily-updated product feeds and seasonal campaigns
Affiliate Program Highlights:
| Network | Commission Rate | Cookie Duration | Market |
|---|---|---|---|
| FlexOffers | 6.67% | 1 Day | Global |
| Rakuten Linkshare | 2% – 3% | 10 Days | UK Only |
- Product Focus: Bridal gowns, bridesmaid dresses, mother-of-the-bride looks
- Support: Banner ads, real-time tracking, daily feed updates
- Best For: Fashion bloggers, wedding stylists, Pinterest influencers
👉 Pro Tip: Use comparison content like “BHLDN vs David’s Bridal” to boost affiliate CTR.
11. Zales Affiliate Program – Best for Wedding & Engagement Jewelry
Zales is a household name in wedding jewelry, with over 600 physical stores in the U.S. and a massive e-commerce presence. Their collection includes engagement rings, wedding bands, bridal sets, and fine jewelry — all with competitive pricing and regular seasonal deals.
As a high-ticket affiliate opportunity, Zales is a great fit for bloggers in luxury, fashion, or relationships niches.
Why Promote Zales in 2025:
- Large average order values = higher affiliate earnings
- Highly trusted brand with national recognition
- Multiple payment and tracking networks
- Generous promotions and coupon codes available year-round
Affiliate Program Highlights:
| Network | Commission Rate | Cookie Duration | Market |
|---|---|---|---|
| CJ Affiliate | 2%+ | 7 Days | U.S. only |
| FlexOffers | 7.2% | 7 Days | U.S. only |
- Extras: Daily updated product feed, creative assets, dedicated affiliate manager
- Best For: Luxury bloggers, jewelry review sites, evergreen wedding content
👉 Affiliate Tip: Promote around peak engagement seasons — December and Valentine’s Day.
12. The Knot Affiliate Program – Best for Wedding Planning Tools & Registries
The Knot is one of the most recognized wedding brands globally, offering tools for every stage of the wedding journey:
- Wedding websites
- Gift registries
- Planning checklists
- Save-the-date and invitation printing
The program is unique in that it offers commissions for actions, like adding items to registries or starting a website — making it a great option for early-funnel affiliate campaigns.
Why It’s Worth Promoting:
- Trusted brand with massive organic search traffic
- Ideal for lead-gen strategies (get paid for signups and actions)
- Easy to integrate into blog guides like “Best Wedding Website Builders”
- Multiple payout triggers increase conversion opportunities
Affiliate Program Highlights:
| Network | Commission | Cookie Duration | Market |
|---|---|---|---|
| Impact Radius | 10% on purchases, $5–$10 per action | 30 Days | U.S. only |
| FlexOffers | Up to 1.6%, $4–$8 flat per action | 30 Days | U.S. only |
- Product Focus: Planning tools, stationery, websites, registries
- Best For: Wedding tech bloggers, early-stage content creators, planners
👉 Conversion Tip: Link to The Knot in checklists, timelines, or “how to start planning” articles.
13. Etsy Affiliate Program – Best for Handmade Wedding Decor & Gifts
Etsy is a global marketplace for handmade, custom, and vintage goods. Its wedding section alone has 3.8 million+ listings, covering everything from decor and signage to custom guestbooks and bridal party gifts.
If you’re targeting DIY brides, rustic wedding planners, or unique handmade aesthetics, Etsy is a must-have in your affiliate strategy.
Why Etsy Is Perfect in 2025:
- Massive selection = infinite niche content opportunities
- Strong global reach (96M buyers in 2024)
- Great for long-tail SEO (e.g., “handmade macrame wedding arch”)
- Local creator support helps drive sustainable weddings
Affiliate Program Highlights:
- Commission Rate: 2% – 4% per sale
- Cookie Duration: 30 days
- Affiliate Network: Awin
- Markets: U.S., UK, EU, Canada, Australia, global
- Tools: Category-level creatives, multilingual support, email newsletters
- Restrictions: No social-only pages or ad networks
👉 Best For: DIY wedding bloggers, handmade product lovers, niche Pinterest creators
FAQs – Wedding Affiliate Marketing in 2025
What are the highest paying wedding affiliate programs in 2025?
Some of the highest paying wedding affiliate programs in 2025 include Minted, which offers up to 15% commission with a 120-day cookie window, and Nearly Newlywed, which pays 14% per sale plus $10 for every listed dress. Unbox the Dress also offers up to 15% commission on premium services. These programs stand out not only for their payouts but also for their emotional appeal and conversion potential.
Can I join wedding affiliate programs without a website or blog?
Yes, it’s possible to promote some wedding affiliate programs without a traditional blog, especially if you have a strong presence on Pinterest, YouTube, or wedding-themed Instagram pages. However, most high-quality programs — especially those on Impact, ShareASale, or CJ Affiliate — prefer affiliates with a content-driven platform like a blog, YouTube channel, or niche review site.
Is the wedding niche still profitable for affiliates in 2025?
Absolutely. The wedding niche remains evergreen and highly profitable in 2025, especially as more couples plan their weddings online and look for personalized experiences. With an estimated global market size of over $400 billion and more than 2 million weddings occurring in the U.S. annually, there is a constant stream of new potential customers searching for dresses, rings, gifts, and planning tools.
What is the average commission rate for wedding affiliate programs?
Most wedding affiliate programs offer commission rates between 5% and 15%. High-ticket categories like jewelry and wedding dresses typically pay lower percentages (around 5% to 7%) but have larger average order values. Programs offering stationery, planning tools, or personalized gifts may offer higher commissions but lower average sale amounts.
Which affiliate platform is best for wedding marketers?
Popular platforms hosting top wedding affiliate programs include Impact, ShareASale, FlexOffers, and CJ Affiliate. Impact is especially ideal if you’re promoting programs like Minted, The Knot, or Kate Aspen, while ShareASale offers reliable options like Unbox the Dress and Nearly Newlywed. Choose a platform based on your preferred merchant, commission terms, and payout methods.
How can I get traffic to my wedding affiliate links?
You can drive traffic to your affiliate links through SEO-optimized blog content, Pinterest pins with embedded links, YouTube product reviews, and wedding planning checklists. Long-form guides, product roundups, and comparison posts tend to convert well. Leveraging wedding season trends and publishing early in the engagement timeline also helps maximize reach.
What type of content works best for promoting wedding affiliate programs?
The best content for wedding affiliate marketing includes comparison articles (like “Best Bridesmaid Dress Stores”), gift guides (“Top 10 Wedding Favors for 2025”), tutorials (“How to Set Up a Wedding Website with Zola”), and personal reviews or testimonials. Visual platforms like Pinterest and Instagram also work well for promoting products such as dresses, decor, and jewelry.
Are there wedding affiliate programs that pay for signups instead of purchases?
Yes, some programs like Zola and The Knot offer affiliate payouts for actions like wedding website creation, registry additions, or email signups. These lead-gen style programs are ideal for top-of-funnel content targeting newly engaged couples who may not be ready to buy but are starting the planning process.
Can I promote wedding affiliate links internationally?
Most major wedding affiliate programs — like Minted, Etsy, and James Allen — support global traffic and offer international shipping. However, some programs like Zales and David’s Bridal are U.S.-focused. Always check the merchant’s shipping policies and accepted countries before promoting internationally.
When is the best time to promote wedding affiliate offers?
Peak wedding planning season typically begins in January and runs through the summer, with December being a high month for engagements. Promoting affiliate offers during engagement season, wedding planning months (February to June), and before major sales events like Valentine’s Day or Black Friday will help you maximize conversions and affiliate earnings.
Final Verdict: Which Wedding Affiliate Programs Should You Choose in 2025?
If you’re serious about monetizing your content in the wedding niche, 2025 is the perfect time to start. From high-ticket rings and designer dresses to personalized favors and digital planning tools, the affiliate opportunities are both diverse and lucrative.
For beginners and Pinterest bloggers, Minted and Kate Aspen are ideal — offering high commission rates and creative-friendly products. If you’re targeting couples early in their planning journey, Zola and The Knot provide a unique chance to earn from simple actions like website signups or registry additions. Want to go big with high-ticket sales? James Allen and Zales are perfect for jewelry-focused content or YouTube reviews.
On the sustainability side, Nearly Newlywed and Unbox the Dress stand out for eco-conscious brides and personalized post-wedding experiences.
Ultimately, the smartest strategy is to mix and match — combine 3 to 5 affiliate programs across different stages of the wedding journey. This lets you cover everything from engagement to “I Do” to memory preservation — and unlock multiple income streams with seasonal spikes throughout the year.
💡 Start today by signing up for a few of these top-performing affiliate programs. Create content that solves real problems for engaged couples, and you’ll build an evergreen revenue stream in one of the most joyful and emotionally driven industries online.