When it comes to building powerful forms on WordPress in 2025, the debate of Gravity Forms vs Fluent Forms is hotter than ever. Both plugins are trusted by thousands of users, but if you’re a site owner, marketer, or developer looking for speed, affordability, features, and usability—Fluent Forms is proving to be the smarter choice.
In this detailed comparison, we’ll look at how Fluent Forms stacks up against Gravity Forms across multiple features. Whether you’re collecting leads, conducting surveys, or processing payments, your form builder should be fast, flexible, and future-ready. Fluent Forms has taken the WordPress ecosystem by storm with 500,000+ active users, thanks to its modern interface, generous free plan, and unbeatable pricing.
Let’s explore how these two form plugins compare in 2025 and see why Fluent Forms might just be the best Gravity Forms alternative for your WordPress website.
Gravity Forms vs Fluent Forms Comparison 2025
| Feature | Fluent Forms 🏆 | Gravity Forms |
|---|---|---|
| Free Version | ✅ Yes (powerful free plan) | ❌ No free version |
| Starting Price | 💰 $79/year (full features) | 💰 $59/year (limited) |
| Lifetime License | ✅ Available (one-time payment) | ❌ Not available |
| Prebuilt Templates | 🧩 70+ ready-to-use templates | 🧩 ~15 (basic forms) |
| Input Fields | ➕ 50+ fields including advanced & payment | ➕ 30+ standard fields |
| Conditional Logic | ✅ Advanced, multi-step logic | ✅ Basic only (no nested or global logic) |
| Conversational Forms | 💬 Built-in, no extra plugin | ❌ Add-on required |
| Payment Integration | 💳 Stripe, PayPal, Razorpay on all plans | 💳 Stripe, PayPal (Pro plan+) |
| Entry Management | 📥 Filter, export, PDF, inline controls | 📥 Basic table view |
| Spam Protection | 🔒 reCAPTCHA, hCaptcha, Honeypot, GDPR | 🔒 Basic CAPTCHA only |
| Developer Hooks | 🔧 Extensive REST API + WP filters | 🔧 Moderate customization |
| Multi-step Forms | 🪜 Built-in + customizable | 🪜 Available via add-on |
| User Registration | 👤 Built-in + FluentCRM integration | 👤 Only via add-on |
| Email Marketing Integrations | 📧 Mailchimp, ActiveCampaign, FluentCRM | 📧 Basic Mailchimp + paid add-ons |
| PDF Generator | 📄 Free native add-on | ❌ Paid add-on required |
| Form Scheduling & Restrictions | ⏰ Built-in | ❌ Requires Elite plan |
| Third-party Integrations | 🌐 45+ native + Zapier (3000+ apps) | 🌐 Zapier, CRMs (mostly paid add-ons) |
| Customer Support | 🆘 24/7 even for free users | 🆘 Priority only on Elite plan |
| Performance & Speed | ⚡ Lightweight & fast | 🐢 Slower due to bulky add-ons |
| Best For | 🎯 Beginners, Agencies, SMBs | 🏢 Enterprise teams |
As the comparison table clearly shows, Fluent Forms outperforms Gravity Forms in every key area—free version availability, better pricing, more features like conversational forms, advanced integrations, and superior support. Whether you’re a beginner or scaling an agency, Fluent Forms delivers more value at a lower cost.
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1. Pricing and Affordability
Fluent Forms offers transparent, feature-packed plans. You get all features regardless of which plan you choose.
- Single Site: $79/year
- 5 Sites: $159/year
- Unlimited Sites: $299/year
- Lifetime Deal: Starts at $349 (One-time payment)
Gravity Forms, on the other hand, uses a restrictive pricing model:
- Basic: $59/year (limited features)
- Pro: $159/year
- Elite: $259/year
Key features like surveys, polls, quizzes, and signatures are only available in the Elite plan.
Winner: Fluent Forms
✅ Fluent Forms delivers more value at a fraction of Gravity Forms’ cost, especially with lifetime deals.
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2. Integration & Automation Support
Fluent Forms integrates with 50+ tools, including:
- CRMs: FluentCRM, ActiveCampaign, ConvertKit
- Marketing: Mailchimp, Mailpoet, Drip
- Automation: Zapier, Integrately
- Webhooks, Trello, Slack, Discord
Gravity Forms offers 40+ integrations but many are gated behind Pro or Elite plans. Webhooks, surveys, and CRM add-ons are often separate purchases or only included in higher-tier plans.
Winner: Fluent Forms
✅ With more integrations available across all licenses and deep Zapier support (3000+ apps), Fluent Forms wins.
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3. Conditional Logic and Smart Forms
Both plugins offer conditional logic, but Fluent Forms pushes it further. You can:
- Show/hide fields
- Send emails conditionally
- Forward form entries
- Create multi-step logic
Gravity Forms supports standard conditional logic, but lacks features like conditional email routing and condition-based integrations unless you install extra add-ons or pay more.
Winner: Fluent Forms
✅ Fluent Forms offers deeper smart logic control out of the box—no expensive upgrades needed.
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4. Entry Management and Export Options
Fluent Forms shines here with:
- VueJS-powered instant entry management
- Export to CSV, JSON, and PDF
- Visualize data with charts
- Filter and bulk edit entries
- Conditional form rejection
Gravity Forms has basic entry views, but lacks real-time interface. Advanced features like PDF exports or charts require external plugins or Elite plans.
Winner: Fluent Forms
✅ Fluent Forms gives you more powerful, faster, and export-friendly entry management—even in lower plans.
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Conversational Forms & UX
Fluent Forms brings conversational forms directly into the core plugin, allowing users to build interactive, engaging forms without any extra setup. These forms mimic chat-like experiences where each question is shown step-by-step, leading to better form completion rates. With its drag-and-drop interface, mobile responsiveness, and easy customization, it offers an unmatched UX—especially for surveys, lead generation, or application forms.
What sets Fluent Forms apart is that this functionality is built-in—no need for third-party plugins. You can enable conversational mode from the form settings, and use logic, media, or multi-steps easily.
Gravity Forms, while offering conversational forms, does not include it as a built-in feature. You’ll need to use a third-party add-on (like GravityKit or Gravity Flow). This adds complexity, potential compatibility issues, and extra cost. Additionally, the styling options aren’t as beginner-friendly or modern-looking out of the box.
Winner: Fluent Forms
✅ Fluent Forms wins here because it offers a seamless, built-in conversational form experience that saves time, cost, and technical hassle.
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5. Developer Friendliness and Customization
Both Gravity Forms and Fluent Forms cater to developers, but the level of flexibility and openness makes a huge difference.
Fluent Forms is built with clean, modern code and supports custom CSS, JS, hooks, and filters. Its API is well-documented, making it easier for developers to build advanced workflows. Fluent Forms integrates natively with other products from WPManageNinja, like FluentCRM and FluentBooking, offering seamless data flow. Custom form styling, logic-driven actions, and conditional field rendering can be extended further via REST API.
Additionally, the plugin provides tutorials, developer guides, and a responsive Facebook community that’s actively monitored by the core team.
Gravity Forms also provides a REST API and extensive developer documentation. However, many advanced customizations are locked behind higher-tier licenses or rely on third-party add-ons. The plugin architecture is more legacy-based, and the lack of fresh updates sometimes limits creativity. Developers may find themselves buying additional plugins like Gravity Perks to extend features that Fluent Forms includes natively.
Winner: Fluent Forms
✅ With better customization flexibility, active dev support, and no paywalls, Fluent Forms gives developers full control.
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6. Available Form Fields (General, Advanced, Payment)
Form field variety determines how flexible your forms can be. This is where Fluent Forms really shines.
It provides 50+ input fields, including:
- Advanced fields like Signature, Range Slider, Password Strength, Color Picker
- Payment fields for Stripe, RazorPay, PayPal
- Free fields like Repeater, Custom HTML, Net Promoter Score, and more
More than 28 fields are available even in the free version.
Gravity Forms, while robust, provides most of its advanced fields (e.g., Signature, Quiz, Polls) only in its Elite plan. You won’t get access to key fields like Survey, File Upload with limits, or advanced conditional options unless you pay $259/year. Basic input fields are available earlier, but premium features come at a higher cost.
Moreover, Fluent Forms lets you control field visibility, container layouts, conditional logic, and more—all without code.
Winner: Fluent Forms
✅ Fluent Forms offers more advanced and customizable form fields across all licenses, even free.
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7. Security Features (Spam Protection, Captcha, GDPR)
Form security and compliance are no longer optional—they are critical. Fluent Forms provides built-in protection mechanisms and privacy features that help you stay compliant without installing third-party tools.
Fluent Forms includes:
- Google reCAPTCHA (v2 & v3)
- hCaptcha & Honeypot
- Akismet anti-spam
- Custom field validation
- Submission rejection based on conditions
- GDPR consent checkbox
- Restriction for blank submissions
These features are highly customizable—you can decide when and how to trigger spam detection and even set up conditional rejection logic to fight bots intelligently.
Gravity Forms also supports CAPTCHA and Akismet but doesn’t have built-in GDPR consent field or advanced conditional submission controls unless customized manually. You’ll have to rely on external plugins or code to enable some of these features, especially for conditional spam rejection or session-based validations.
Winner: Fluent Forms
✅ Fluent Forms offers layered spam protection, smart validation, and GDPR tools without complexity or plugins.
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8. Ease of Use and Template Variety
Time is money, and building forms fast without hiring a developer matters more than ever in 2025.
Fluent Forms comes with 70+ pre-built templates tailored for various use cases:
- Contact, Survey, Registration
- Job Application, Booking, Product Order
- Donation, Feedback, Event RSVP, and more
Combined with a drag-and-drop editor, inline previews, column layout system, and smart UI design, Fluent Forms ensures users—even total beginners—can launch forms in minutes. Features like “Preview Mode”, multi-column containers, and help tooltips are incredibly helpful.
Gravity Forms offers only around 15 templates, and you must build from scratch often. Its form builder is functional but lacks live preview. To build attractive, responsive forms, you’ll often need to use extra styling or install layout packs.
Winner: Fluent Forms
✅ Fluent Forms offers better UX, more templates, and less setup time—even in the free version.
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9. Contact Support
Support makes or breaks a plugin experience—and Fluent Forms clearly understands this.
Fluent Forms offers:
- 24/7 chat and email support
- In-depth documentation
- Active YouTube tutorials
- Facebook user community
- Public roadmap with feature voting
Whether you’re a free or premium user, you’ll get help from their in-house support team. New users often praise Fluent Forms for being “responsive and beginner-friendly”.
Gravity Forms, in contrast, offers support based on license tier. Only Elite plan users get priority support. Others receive slower, ticket-only support. There is documentation, but fewer official tutorials, and less direct community engagement compared to Fluent Forms.
Winner: Fluent Forms
✅ All users get fast and detailed support without needing the most expensive license.
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Final Verdict: Which Is Best and Why?
In 2025, the WordPress form plugin landscape demands more than just legacy trust. It requires speed, affordability, smart automation, and stellar UX. And that’s why Fluent Forms is the clear winner in the battle against Gravity Forms.
Let’s recap why Fluent Forms outperforms:
- 🟢 Offers a generous free version while Gravity Forms does not
- 🟢 Pricing starts at $79 with no feature restrictions across plans
- 🟢 Built-in conversational forms, multi-step, and survey tools
- 🟢 70+ form templates, 50+ input fields, drag-and-drop UI
- 🟢 24/7 support for all users
- 🟢 Deep integration with tools like FluentCRM, Mailchimp, Zapier
- 🟢 Lifetime plans save hundreds compared to Gravity’s recurring model
Gravity Forms, while still powerful, feels outdated, costly, and overly reliant on external add-ons. It’s great for enterprises with big budgets. But for modern businesses, agencies, and content creators, Fluent Forms offers more flexibility, value, and innovation.
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