Santanu If you’ve ever wondered why your website isn’t ranking despite publishing great content, there’s a good chance your Domain Authority (DA) might be holding you back. While it’s not a direct Google ranking factor, DA is one of the most reliable indicators of how well your site can rank compared to your competitors. In 2025, … Read more
In 2025, SEO is no longer optional—it’s a must if you want your WordPress site to grow. Despite the rise of AI-generated search answers and zero-click results, over 53% of website traffic still comes from organic search (BrightEdge). That means SEO is still the #1 source of consistent, high-intent traffic. WordPress powers more than 43% … Read more
SEO in 2025 isn’t about just ranking on page one—it’s about surviving AI-dominated SERPs, faster indexing, and Google’s shifting priorities. With updates like Google’s Search Generative Experience (SGE) and INP replacing FID in Core Web Vitals, one mistake can cost you visibility, traffic, and trust. This post highlights the top SEO mistakes in 2025, backed … Read more
Whether you’re an SEO beginner or a seasoned digital marketer, navigating the ever-changing world of search engine optimization in 2025 requires fluency in its terminology. From SGE (Search Generative Experience) to E-E-A-T and Core Web Vitals, every term has a direct impact on how your content ranks, performs, and converts. In this ultimate SEO glossary, … Read more
Are your backlinks helping or hurting your SEO strategy in 2025? Link building is still a core part of Google’s ranking algorithm—Google confirmed this again in 2024—but the way it evaluates links has drastically evolved. In fact, 66.5% of SEO experts still rank backlinks among the top three ranking factors (Source). Yet, many websites unknowingly … Read more
Backlinks are still the backbone of SEO in 2025—just more evolved, competitive, and strategic than ever before. With constant Google algorithm updates and the rise of AI-powered search engines, it’s not just about getting any backlink. It’s about earning the right backlinks from the right sources. Whether you’re running a blog, e-commerce store, or service-based … Read more