In 2025, an effective press release distribution strategy is still an underutilized yet high-impact way to generate exposure and authority. But doing it right matters more than ever: you need press release platforms with high domain authority, good indexing, and strong SEO signals to get real value. That’s why a curated list of free press release submission sites can offer massive ROI without blowing your budget.
Submitting your press release to trusted (and ideally do-follow) platforms helps you build high-quality backlinks, drive referral traffic, and improve your search engine rankings. When your release is published on authoritative sites, search engines may treat those mentions as signals of credibility. Combine that with keyword-rich, newsworthy content—and you have a strategy that supports both visibility and SEO performance.
Do Press Releases Backlinks Still Work in 2025?
Yes — but with important caveats. The value of press release backlinks has shifted over time, and in 2025 their impact is more indirect and nuanced than before. Here’s a breakdown:
| Factor | Current Reality in 2025 |
|---|---|
| Direct SEO boost | Very limited. Google is smarter about affiliate or low-value link schemes. Press releases with low editorial value or spammy distribution may be discounted or ignored. |
| Authority & branding | High. If your release is carried by respected news sites (e.g. press outlets or niche industry journals), that can build real authority, brand mentions, and potentially natural links. |
| Referral traffic | Useful. Good PR placement can bring users who click through, especially in niche industries or local markets. |
| Indexation & link juice | Hit or miss. Some press platforms are well-indexed, others not. Not all links are “do-follow.” |
| Editorial control & anchor text | Limited. Over-optimization or using the same anchor text repeatedly is risky. Press release content should read naturally and not feel “SEO spam.” |
| Supplement, not replace | Press release backlinks should support your broader SEO strategy (content marketing, outreach, original content, linkable assets). Relying solely on press releases is risky. |
Bottom line: Press release submissions still can contribute to a good SEO strategy in 2025 — especially for visibility, brand awareness, and possibly referral traffic — but their direct link value is weaker than it used to be. The key is quality over quantity: submit to reputable platforms, ensure your content is newsworthy, diversify your link sources, and don’t ignore the broader SEO fundamentals.
What is a Press Release Submission for SEO
A press release submission for SEO is a strategic method used to share important news or information about a company or a product. The main goal is to grab the attention of the audience and media. This is done by crafting a press release that includes a headline, a body with compelling content, and contact information. It’s like telling a story about your business that is interesting enough for others to want to share.
From an SEO perspective, a press release can be a powerful tool. When distributed correctly, it can reach a wide audience, increasing the visibility of your website. The key is to include a link to your website in the press release. This not only directs potential customers to your site but also contributes to building backlinks. Backlinks are links from other websites to yours. They are crucial for SEO because they signal to search engines like Google that others find your content valuable and relevant, which can improve your site’s ranking in search results.
Remember, while a press release can significantly boost traffic to your website, it’s not a guaranteed solution. The success depends on the newsworthiness of your content and how well it’s distributed. A well-written press releases that highlights something genuinely interesting or valuable about your product or service can encourage others to link to your site, further enhancing your SEO efforts.
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Major Benefits of Press Release Submission in SEO
Press release submission is a powerful tool in the world of online marketing, particularly from an SEO (Search Engine Optimization) perspective. Here’s a breakdown of its benefits in simple terms:
- Improves Link Popularity: Submitting press releases is a fast and efficient method to create backlinks to your website. Backlinks are like votes of confidence from other websites, telling search engines that your content is valuable. The more backlinks you have, the more likely your website will rank higher in search engine results.
- Boosts Traffic and Sales: By incorporating relevant keywords into your press release content, you make it easier for people to find your website when they search for those terms. This increased visibility can lead to more visitors and, potentially, more sales.
- Reduces Marketing Costs: If your site is easily discoverable by search engines thanks to effective press release submissions, you may not need to invest as much in other online marketing strategies. This can be a cost-effective way to gain visibility and attract visitors.
- Online Recognition: Regularly submitting press releases helps build your website’s online reputation. It establishes your site as a credible source of information, which can increase trust among your audience. This trust is crucial for attracting and retaining customers.
- Long-term Benefit: Unlike some other marketing methods, the impact of online press release submission is enduring. Once your press release is out on the web, it can continue to attract visitors and generate interest for years, providing a long-term benefit to your SEO efforts.
In summary, press release submission is a strategic approach to enhance your website’s visibility and credibility, attract more traffic, and ultimately contribute to the long-term success of your online presence.
List of High-Quality Press Release Submission Sites
| S.No. | High Quality Press Release Submission Sites | DA | PA |
|---|---|---|---|
| 01 | https://www.npr.org/ | 93 | 80 |
| 02 | https://www.businesswire.com/ | 92 | 74 |
| 03 | http://www.prweb.com/ | 91 | 72 |
| 04 | https://w.globenewswire.com/ | 87 | 53 |
| 05 | https://www.mediapost.com/ | 81 | 63 |
| 06 | https://www.newswire.com/ | 76 | 58 |
| 07 | https://www.directionsmag.com/ | 59 | 55 |
| 08 | https://www.prleap.com/ | 58 | 57 |
| 09 | https://www.onlineprnews.com/ | 56 | 55 |
| 10 | https://www.newswiretoday.com | 55 | 54 |
| 11 | https://www.prurgent.com/ | 55 | 52 |
| 12 | https://www.1888pressrelease.com/ | 54 | 56 |
| 13 | https://www.pressbox.com/ | 52 | 56 |
| 14 | http://www.prbuzz.com/ | 50 | 54 |
| 15 | https://www.briefingwire.com/ | 49 | 55 |
| 16 | http://www.prfree.org/ | 43 | 54 |
| 17 | https://www.freeprnow.com/ | 43 | 53 |
| 18 | https://www.marketpressrelease.com/ | 43 | 51 |
| 19 | https://www.prfire.co.uk/ | 42 | 49 |
| 20 | https://www.travpr.com/ | 41 | 47 |
| 21 | https://www.digitalmediaonlineinc.com/ | 40 | 47 |
| 22 | http://www.pressreleaseping.com/ | 38 | 51 |
| 23 | https://www.prwings.com | 36 | 31 |
| 24 | https://www.cgidir.com/ | 33 | 49 |
| 25 | https://www.przoom.com/ | 32 | 50 |
List of 70+ Best Free Press Release Submission Sites 2025
| S.No. | Press Release Submission Sites | DA |
| 1 | https://www.npr.org/ | 93 |
| 2 | https://www.businesswire.com/ | 92 |
| 3 | https://www.prnewswire.com/ | 92 |
| 4 | https://www.prweb.com/ | 91 |
| 5 | https://w.globenewswire.com/ | 90 |
| 6 | https://www.betanews.com/ | 84 |
| 7 | https://www.mediapost.com/ | 83 |
| 8 | https://www.tmcnet.com/usubmit/news/usubmit.aspx | 80 |
| 9 | https://www.bizcommunity.com/ | 79 |
| 10 | https://www.prlog.org/ | 78 |
| 11 | https://www.newswire.com/ | 75 |
| 12 | https://www.pr.com/ | 70 |
| 13 | https://www.openpr.com/ | 69 |
| 14 | https://www.24-7pressrelease.com/ | 68 |
| 15 | https://www.webwire.com/ | 66 |
| 16 | https://www.pr-inside.com/ | 65 |
| 17 | http://www.sbwire.com/ | 63 |
| 18 | https://www.realwire.com/ | 63 |
| 19 | https://www.pressreleasepoint.com/ | 60 |
| 20 | https://www.accesswire.com/ | 59 |
| 21 | https://www.prdistribution.com/ | 58 |
| 22 | http://www.nanotech-now.com/submit-press.cgi | 58 |
| 23 | https://www.send2press.com/ | 57 |
| 24 | https://www.prleap.com/ | 56 |
| 25 | https://www.onlineprnews.com/ | 56 |
| 26 | https://pressat.co.uk/ | 56 |
| 27 | https://onlineprnews.com/ | 56 |
| 28 | http://www.releasewire.com/ | 56 |
| 29 | https://www.newswiretoday.com | 54 |
| 30 | https://www.1888pressrelease.com/ | 54 |
| 31 | https://www.newswiretoday.com/ | 54 |
| 32 | https://www.prurgent.com/ | 52 |
| 33 | https://www.prunderground.com/ | 52 |
| 34 | https://prurgent.com/ | 52 |
| 35 | http://www.prsync.com/ | 51 |
| 36 | http://pressbox.co.uk/ | 51 |
| 37 | https://www.ideamarketers.com/ | 50 |
| 38 | https://live-pr.com/ | 50 |
| 39 | http://www.emailwire.com/ | 49 |
| 40 | https://www.prbuzz.com/ | 48 |
| 41 | https://www.briefingwire.com/ | 47 |
| 42 | https://www.theopenpress.com/ | 46 |
| 43 | https://www.webnewswire.com/ | 45 |
| 44 | https://www.issuewire.com/ | 45 |
| 45 | https://www.express-press-release.net/ | 44 |
| 46 | https://www.clickpress.com/ | 44 |
| 47 | https://free-press-release-center.info/ | 44 |
| 48 | http://www.prfree.org/ | 43 |
| 49 | https://www.freeprnow.com/ | 42 |
| 50 | https://www.marketpressrelease.com/ | 42 |
| 51 | https://freeprnow.com/ | 42 |
| 52 | https://xpresspress.com/ | 40 |
| 53 | https://www.prfire.co.uk/ | 39 |
| 54 | https://www.forpressrelease.com/ | 39 |
| 55 | https://press.abc-directory.com/ | 38 |
| 56 | https://www.pressbox.com/ | 37 |
| 57 | https://www.travpr.com/ | 37 |
| 58 | https://www.pressrelease.com/ | 37 |
| 59 | https://www.release-news.com/ | 35 |
| 60 | https://www.pressreleasepost.com/ | 35 |
| 61 | http://www.pr9.net/ | 34 |
| 62 | https://www.prwings.com | 33 |
| 63 | https://www.freepressreleases.co.uk/ | 33 |
| 64 | http://exactrelease.com/ | 33 |
| 65 | https://www.cgidir.com/ | 32 |
| 66 | https://www.webknowhow.net/ | 32 |
| 67 | https://www.enewswire.co.uk/ | 32 |
| 68 | https://www.linkingnews.com/ | 31 |
| 69 | https://www.pressabout.com/ | 29 |
| 70 | https://www.przoom.com/ | 28 |
| 71 | https://www.top10orfree.com/postafreepressrelease/index.asp | 26 |
| 72 | https://www.pr4links.com/ | 23 |
| 73 | https://powerhomebiz.net/ | 22 |
| 74 | https://www.prbd.net/ | 19 |
| 75 | https://prnewsdistribution.co.uk/ | 17 |
| 76 | https://realtimepressrelease.com/ | 14 |
| 77 | http://www.freeprnews.co.uk/ | 13 |
| 78 | https://sardnews.org/ | 11 |
| 79 | http://hungarynewswire.com/ | 11 |
Frequently Asked Questions
What are the best free press release submission sites in 2025 for SEO?
In 2025, the best free press release submission sites are those with high domain authority, quick indexing, and editorial approval. Some reliable options include PRLog.org, OnlinePRNews.com, PRFree.org, IssueWire, and OpenPR. These sites allow you to publish news and earn backlinks that help boost your website’s visibility and credibility.
How do I choose a press release submission site for maximum backlink value?
Focus on platforms with high DA (Domain Authority), indexed pages in Google, and ideally do-follow backlinks. Avoid spammy or automated submission portals. Sites that review and approve each press release manually tend to provide stronger SEO value and more organic reach.
Do press release backlinks still help SEO in 2025?
Yes, but not the way they used to. In 2025, press release backlinks help indirectly by improving brand mentions, referral traffic, and visibility on high-authority domains. Google may not count every link, but well-written and newsworthy press releases published on credible sites still contribute to trust signals and brand authority.
How many press release submissions per month are safe and effective?
One or two quality submissions per month are ideal. Focus on unique stories—product launches, partnerships, achievements, etc.—rather than mass submissions. Overdoing it across low-quality directories can make your backlink profile look unnatural.
Are press release links “do-follow” or “no-follow”?
Most press release websites now offer no-follow links to comply with Google’s guidelines. However, that doesn’t mean they’re useless—no-follow links still build visibility, referral traffic, and brand recognition. A few platforms, especially niche or local ones, may still provide do-follow backlinks.
How should I write a press release optimized for SEO and search visibility?
Use a clear, keyword-rich headline, mention your target keyword naturally in the first paragraph, and include branded anchor text. Add images or videos, link to relevant pages, and maintain a professional tone. Keep it factual and newsworthy, not promotional.
What is the ideal word count for a press release submission?
An ideal length is 400–600 words. That’s long enough to share your story, include important keywords, and add a link or two, but short enough to keep editors and readers engaged.
How long does it take for a submitted press release to get indexed?
It usually takes 24 to 72 hours for most press release platforms to publish and get indexed by Google. You can speed up the process by sharing the published link on social media and internally linking to it from your website or blog.
Can I republish a press release already published on my site?
Yes, but make sure to rewrite parts of it to avoid duplicate content. Use a canonical tag on your original version to signal to Google that it’s the main source. Republishing with small tweaks (headline, intro, quotes) works fine.
How to avoid spammy press release submission sites that could hurt SEO?
Stay away from sites with too many outbound links, no editorial review, or very low domain authority (below 30). Always check whether the site ranks in Google and has active social sharing. Quality trumps quantity when it comes to backlink building.
How to track performance and ROI of submitted press releases?
Use UTM parameters to track referral traffic in Google Analytics. Monitor how many sites pick up or republish your story. Track keyword rankings, backlink count, and clicks to measure ROI. Tools like Ahrefs, SEMrush, or Google Search Console are handy for this.
How to submit a press release to local media outlets in my city or region?
Find regional news portals or local directories that cover business or community updates. Personalize your email when submitting directly to editors. Include a catchy headline, short intro, and contact info. Local backlinks are great for geo-targeted SEO.
Are press release submission sites better than direct journalist outreach?
Each has its benefits. Submission sites give you instant visibility and backlinks, while journalist outreach brings higher authority coverage and natural backlinks. The best strategy combines both—start with press release distribution, then pitch the story to niche journalists.
What formats should press releases be in for submission?
Most press release sites accept plain text (HTML) or Word documents. Avoid PDFs—they’re not SEO-friendly. Always double-check the format requirements before uploading.
How to optimize images and multimedia in a press release?
Compress images for faster loading, use keyword-optimized alt text, and add a short caption describing the image. If you’re embedding a video, upload it to YouTube first, then embed the link—this boosts engagement and adds another traffic channel.
Conclusion: Is Press Release Submission Work in 2025?
To provide a conclusion on the topic “Is Press Release Submission Effective in 2025?” from an SEO link-building perspective, it’s important to consider the evolving landscape of digital marketing and SEO strategies.
In conclusion, as of 2025, press release submission remains a viable tactic for SEO link-building, but with certain caveats. The effectiveness of press releases has evolved with changes in search engine algorithms and the digital marketing landscape. While press releases can still be a useful tool for disseminating information and gaining exposure, their direct impact on SEO has become more nuanced.
To maximize the benefits of press release submission for SEO in 2025, it’s crucial to focus on quality over quantity. Releases should provide valuable, newsworthy content that is relevant to the target audience. This approach not only attracts media attention but also encourages the sharing of your content, which can lead to organic backlinks – a key factor in SEO.
Furthermore, integrating press releases into a broader, multifaceted digital marketing strategy is more effective than relying on them as a standalone tool. Combining press release submissions with other SEO tactics, like content marketing, social media engagement, and influencer collaborations, creates a more robust and resilient link-building strategy.
In summary, while press release submissions still have a place in the SEO toolbox in 2025, their role has changed. They should be part of a larger, well-rounded SEO strategy focused on creating high-quality, engaging content that naturally attracts backlinks and enhances overall online visibility. This balanced approach is more likely to yield sustainable, long-term benefits for SEO in the ever-evolving digital landscape.