What are the best Google fonts for websites? Which font will give my blog a professional look and best readability? Well, the number of blogs using web fonts continues to grow at a rapid pace.
Fonts not only improve your website readability, but it impacts your website page speed as well. In this article, I am going to discuss a few of the top web fonts used by the majority of the websites.
Based on a report by HTTP Archive, 57% of blogs are currently using custom fonts-an 850% boost since 2011. You can find how this graph is growing in the last few years and this is clear why custom fonts are so popular.
If you’re a part of a huge workforce, you can possibly afford to create your own typefaces. It’s common to see people having their own fonts these days.
However, if you’re a blogger trying to get hold of some font resources, the best place to start would be Google Fonts. They help you to establish your brand, improve your site speed and deliver your copy.
Why Google Fonts Are Important For Your Blog
Google Fonts consist of an assortment of 915 fonts, available for FREE usage on your blog. You just have to include a call to the fonts in your HTML, and there you go.
Here are some important pointers that Google Fonts can do to your blog.
Improve your blog’s appearance
Google Fonts gives you access to a wide variety of professional quality typefaces. A few years back, the same selection would have cost you thousands of dollars.
Speed up your blog
If you want to improve sales, you’ve to ensure that your site loads faster. Period
Based on a research by MachMetrics in 2018, most sites have a load time of around 8 to 11 seconds. This might not seem to be too long but remember that every second count if you want to improve traffic and sales.
Google Fonts can come in handy while increasing site speed. Take a look at this self-explanatory video from Google to have a better understanding.
Improves consistency across platforms
Consider yourself lucky as the vast majority of web browsers support Google Fonts. These include Opera, Internet Explorer, Mozilla Firefox, Apple Safari and Google Chrome itself.
No license required
There are no restrictions on using Google Fonts as they are all released under Open Source license. You can select any font from the database. In addition, you can download, print, customize and use them on commercial projects to name a few.
Highly Optimized Fonts
Google Fonts are already optimized. They do more than just provide the font files to the browser by performing a smart check and seeing how they can deliver the files in the most optimized fashion.
On account of the ubiquitous nature of Google Fonts, the browser doesn’t have to download the full font files. The Google Fonts browser cache expires after a year unless the cache is cleared sooner.
Let’s now check out the top 10 trending Google Fonts for 2019
As a beginner, you can easily use the default theme of your WordPress theme. These days, most of the modern-day WordPress templates come with Google fonts or the latest trending fonts only. Even they do also provide typography segment from where you can choose your favorite Google font for the blog.
E.g. I am using Genesis Author Pro theme and I am happy with the default font. You can also enjoy unlimited fonts to choose on any MyThemeShop themes. So make sure to check whether your theme is allowing you to change the font or not. Because your website look will mainly depend upon the font you choose. Anyway, here are the top 10 trending Google fonts used in most the websites in 2019.
Roboto is a star with nearly 60 billion users. It has the highest popularity in the US but boasts massive usage from Brazil to Japan. It has been built specifically to be the best of both worlds, with clean, powerful lines, yet friendly and mild curves. According to Google, the best pairings for Roboto include Oswald, Raleway, Montserrat, Lato and Open Sans.
- Designer: Christian Robertson
- 12 styles
Developed by Vernon Adams, Oswald is a Sans Serif font and easily fits into the pixel grid of standard digital screens. It’s used by nearly 4 billion people, especially in France and the US, and is often paired up with Roboto, Raleway, Montserrat and Open Sans.
- Designers: Vernon Adams, Kalapi Gajjar, Cyreal
- 6 styles
Founded in 2011, the objective of Montserrat is to rescue the beauty of urban typography that was seen in the first half of the 20th century. It’s named after the Montserrat neighborhood in Buenos Aires, where the Founder Julieta Ulanovsky resides. With 18 different styles, you’re left with plenty of choices. People commonly tag it as agency, design, portfolio, fashion, social and food. It gels well with Source Sans Pro, Lora, Roberto, Open Sans and Gill Sans.
- Designers: Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, Jacques Le Bailly
- 18 styles
4. Open Sans
Open Sans is a neutral font and its main objective is greater readability. It’s user-friendly and can be accessed both on print and mobile platforms. It’s being used by nearly 30 billion users in the US, Russia and France. Some of its common pairings include Roboto, Oswald, Montserrat, Lato and Raleway.
- Designers: Steve Matteson
- 10 styles
Muli is a minimalist and versatile sans serfi font designed by the late Vernon Adams. Originally designed to be used as a display font, its spacing can work well for a text font too. Great for mobile and web applications, this font sports a single-story lowercase ‘a,’ which is something very rare. It goes well with Notera, Cormorant Garamond, Prata, Catamaran and Playfair Display.
- Designers: Vernon Adams
- 14 styles
Lato is another common sans serif offering from Warsaw-based designerukasz Dziedzic. It gives websites a warm yet professional feel. Its corners are sharp, clean and accurate, which speaks volumes of its professionalism. It has nearly 10 billion users stretching from Brazil to the US. The best pairings for Lato include Source Sans Pro, Oswald, Open Sans and Roboto.
- Designers: Łukasz Dziedzic
- 10 styles
Raleway belongs to the sans serif typeface family and conjures an elegant, yet bold presence to your blog. Boasting of 3 billion users it’s a display face that has both lining numerals and old-style, discretionary and standard ligatures, a stylish alternate inspired by greater geometric sans serif typefaces and a complete set of diacritics.
- Designers: Multiple Designers
- 18 styles
Designed by Eben Sorkin, Merriweather is meant for optimal readability on screens. Its height boosts the legibility of the font, making it perfect for use in long text beside titles and headlines. Slightly less than 2 billion people use it in the US, but it’s usage is spread also in Brazil and Italy. Currently, it has 8 unique styles-Black Italic, Bold Italic, Italic, Light Italic, Regular, Black, Bold and Light.
- Designers: Sorkin Type
- 8 styles
Nunito is another creation from Vernon Adams and is a sans serif font designed as a display font. It’s an enticing, versatile font which is perfect for using when you want a stylish, smart sans-serif heading
- Designers: Vernon Adams
- 14 styles
Created by the Indian Type Foundry, Poppins is a beautiful, geometric sans serif font normally used in display or text contexts. It’s also the first font in the list supporting the Devanagari system, which is used in more than 150 languages including Sanskrit and Hindi. Each letterform is monolinear, with optical corrections that have been applied to stroke joins to ensure an even typographic color.
- Designers: Indian Type Foundry
- 18 styles
11. Source Sans Pro
Source Sans Pro was built by Paul D. Hunt and was Adobe’s maiden open source typeface family. With almost 4 billion users, it supports a wide variety of languages including Latin script. It goes well with Raleway, Oswald, Lato, Robot and Open Sans.
- Designers: Paul D. Hunt
- 12 styles
12. PT Sans
PT Sans is designed for universal use. Consisting of 8 styles, it’s intended for documents that need tight set. The design amalgamates modern trends of human sans serif with traditional conservative appearance. These features are of brilliant help in printed stuff and business applications, making the fonts quite useable for guide and direction signs, screens of kiosk information, screens and other important objects of visual communications.
- Designers: ParaType
- 4 styles
13. Playfair Display
Playfair Display is a transitional, open-source serif typeface designed in 2011 by Danish type designer Claus Eggers Sørensen. It makes a fantastic font for titles and headlines and looks great in print with a powerful magazine vibe.
- Designers: Claus Eggers Sørensen
- 6 styles
14. Work Sans
Work Sans is a typeface based loosely on seasoned Grotesques. The core of the fonts has been optimized for on-screen medium-sized text usage. However, it can still be used in print equally effectively. In short, the features are optimized and simplified for screen resolutions. For instance, diacritics mark look bigger than the way they would be in print.
- Designers: Wei Huang
- 9 styles
Ubuntu is an open-source Linux distribution and is available in three editions-Core (for robots and IoT), server and desktop. All these editions can run on your computer alone or in a virtual machine. It believes that all languages should be able to utilize it and currently has over 1 billion users in countries like the US, Brazil, Spain, France, and Italy.
- Designers: Dalton Maag
- 8 styles
Summing Up: Which is the best font style?
Even though typography isn’t as flashy as HD images or animations, they are a powerful and integral part of every design. They can subtly draw attention to many images on the screen.
The bottom line is that Google Fonts enhance the design as a whole, one way or the other. Do share your favorite Google Fonts in the comments section below.
Davinder Toun, Co-founder of Rankvy.io, entrepreneur, growth hacker, SEO enthusiast, and Digital Marketer. His interest in ranking other websites and formulating new strategies keeps him busy. He loves to share easy to follow tips and techniques to grow your online presence tenfolds