Have you started a new website in 2023 & want to rank your blog posts high on Google search? But don’t know how to rank your articles quickly in 2023? Then this detailed guide on How to Rank Higher in Google Search will definitely help you to learn all the tricks.
Before proceeding further, let me remind you that Google is considering 200 ranking factors to rank a page and one have to keep in mind that based on the competition of the keywords and these factors the ranking duration will take place.
The link I have mentioned here is from BackLinko, by Brian Dean. If you can apply all the techniques, he mentioned in that article is simply awesome. As a beginner it may not be easy to understand and take immediate action.
Anyway, let’s come back to our topic and find out how much difficult it is to rank blog post content in 2023 and what are the simplest things one can do to make it happen.
17+ Best Strategies to Rank Higher in Google Search in 2023
With millions of websites competing for attention, understanding the strategies to rank higher on Google search becomes paramount. Here we will explore some essential techniques that can significantly boost your website’s ranking.
1. Focus on Long Tail or Question Keywords
When aiming to rank higher on Google search, it’s crucial to target long tail or question keywords. These keywords are more specific and have lower competition, making it easier to rank for them. Long tail keywords typically consist of three or more words and tend to reflect user intent more accurately. For instance, instead of targeting a broad term like “digital marketing,” opt for a long tail keyword like “effective digital marketing strategies for startups.” Conduct thorough keyword research using tools like Google Keyword Planner or Ahrefs to identify relevant long tail keywords specific to your niche.
2. Understand Keyword Intent
Keyword intent refers to the underlying purpose or motivation behind a user’s search query. It’s essential to understand the intent behind the keywords you target and tailor your content accordingly. Broadly, keyword intent can be categorized into three types: informational, navigational, and transactional. Informational intent seeks answers or information, navigational intent aims to reach a specific website, and transactional intent indicates a desire to make a purchase or take a specific action. By aligning your content with the user’s intent, you increase the chances of ranking higher on Google search.
3. Write In-Depth Long-Form Content
Google tends to favor in-depth, comprehensive content that thoroughly covers a topic. When creating content, focus on producing long-form articles or blog posts that provide detailed insights and value to your audience. Aim for a word count of at least 1,500 words, ensuring you cover the topic comprehensively. Long-form content allows you to incorporate a broader range of relevant keywords, naturally boosting your chances of ranking higher on Google search. Remember to maintain high-quality standards and keep the content engaging throughout.
4. Keyword Placement is Crucial
Strategically placing keywords within your content plays a vital role in improving your search engine rankings. Incorporate your target keywords in the following areas to optimize your on-page SEO.
- Title Tag: Include your primary keyword at the beginning of the title tag to increase its prominence.
- Meta Description: Craft a compelling meta description that includes your keyword and encourages users to click through to your website.
- Heading Tags: Use heading tags (H1, H2, H3, etc.) to structure your content and include keywords in relevant headings.
- URL Structure: Ensure your URL includes the primary keyword, making it more search engine friendly.
- Body Text: Sprinkle your target keywords naturally throughout the content, but avoid overstuffing. Maintain readability and provide value to the reader.
5. Use Internal Linking
Internal linking refers to the practice of linking your own website’s pages together. It not only enhances user experience by providing easy navigation but also helps search engines understand the structure and hierarchy of your website. When creating content, incorporate relevant internal links to other related pages or blog posts on your website. This helps distribute link equity and authority, improving the overall visibility and ranking of your website on Google search.
6. Use Heading Tags
Heading tags (H1, H2, H3, etc.) play a vital role in organizing and structuring your content. These tags not only help readers navigate through your page but also provide valuable signals to search engines about the hierarchy and relevance of your content. Incorporate your target keywords naturally within heading tags to further optimize your on-page SEO. By utilizing heading tags effectively, you improve the readability and user experience of your content, enhancing its chances of ranking higher on Google search.
7. Use FAQ Schema
Implementing FAQ schema markup can make your content stand out in search engine results. FAQ schema allows you to display frequently asked questions and their answers directly within the search results, providing instant value to users and increasing the likelihood of attracting clicks to your website. By structuring your content using schema markup, you enhance its visibility and give it a competitive edge, ultimately boosting your ranking on Google search.
8. Add Meaningful Visuals
Incorporating relevant and engaging visuals in your content can significantly enhance its appeal and user experience. Visuals such as images, infographics, videos, and charts not only make your content visually appealing but also help convey information more effectively. Additionally, optimizing your visuals with descriptive file names, alt tags, and captions enriched with keywords can improve your website’s visibility in image searches, further contributing to your overall ranking on Google search.
9. Add a Table of Contents
Including a table of contents at the beginning of your long-form content provides multiple benefits. It helps readers navigate through your article easily, allowing them to jump directly to sections of interest. Moreover, search engines like Google recognize and appreciate well-structured content, including a table of contents. The presence of a table of contents signals that your content is comprehensive and well-organized, increasing its chances of ranking higher on Google search results.
10. Optimize Meta Title and Description
Optimizing your meta title and description is crucial for improving click-through rates and conveying the relevance of your content to search engines. The meta title should be concise, compelling, and include your primary keyword. Aim to create a title that entices users to click and explore your content further. Similarly, the meta description should provide a concise summary of your content while incorporating relevant keywords. Crafting an engaging and keyword-rich meta description can significantly enhance the click-through rate from search results, positively impacting your ranking on Google search.
11. Create Quality & Relevant Backlinks
Backlinks play a crucial role in search engine optimization, as they signal to search engines the credibility and authority of your website. Focus on building high-quality and relevant backlinks from reputable sources within your industry. Seek opportunities for guest blogging, collaborate with influencers, and engage in content partnerships. Additionally, ensure that the anchor text used for backlinks includes relevant keywords, as this can further boost your website’s ranking on Google search.
12. Fix All Technical SEO Issues of Your Website
Technical SEO issues can have a significant impact on your website’s visibility and ranking. Conduct a thorough technical audit of your website to identify and address any issues that may be hindering your search engine performance. Some common technical issues to address include broken links, duplicate content, missing meta tags, slow page load times, and XML sitemap errors. By resolving these issues, you provide a better user experience and improve your website’s overall ranking on Google search.
13. Improve Website Page Speed
14. Make Sure Your Page Is Mobile-Friendly
With the increasing prevalence of mobile browsing, having a mobile-friendly website is crucial for ranking higher on Google search. Ensure that your website is responsive and adapts seamlessly to different screen sizes. Test your website using Google’s Mobile-Friendly Test tool to identify any mobile usability issues and resolve them promptly. A mobile-friendly website not only improves user experience but also sends positive signals to search engines, leading to better rankings in mobile search results.
15. Track and Monitor Your Keywords
Keyword tracking and monitoring are essential to gauge the effectiveness of your SEO efforts. Use keyword tracking tools such as SEMrush or Ahrefs to monitor your keyword rankings over time. Identify keywords that are driving significant traffic and those that may need further optimization. Continuously adapt your content strategy based on keyword performance and search trends. Additionally, monitor your competitors’ keywords to identify new opportunities and stay ahead in the search engine game.
Conclusion: Final Thoughts
By implementing these advanced strategies, you are well on your way to achieving higher rankings on Google search. Focus on creating quality backlinks, fixing technical SEO issues, improving page speed, ensuring mobile-friendliness, and diligently tracking and monitoring your keywords.
Remember, search engine optimization is an ongoing process, so continuously adapt and refine your strategies to stay ahead of the competition. With persistence and dedication, you’ll witness your website’s visibility soar and enjoy the benefits of increased organic traffic and improved online success.