Email marketing still delivers the highest ROI—up to $42 for every $1 spent. But let’s be honest: none of that matters if your emails never get opened. In 2025, inboxes are more competitive than ever. Between privacy updates (like Apple Mail Privacy Protection), Gmail’s Promotions tab, and email fatigue, getting someone to click “open” is … Read more

Geographic segmentation isn’t new, but in 2025, it’s more powerful than ever. With privacy changes, AI personalization, and smarter CRMs, your ability to target users based on location can make or break your email campaigns. If you’re sending the same message to everyone, you’re missing the point of email marketing. People in different regions don’t … Read more

You’ve crafted the perfect subject line. Your content is sharp, personalized, and built to convert. But your open and click-through rates still look underwhelming. What went wrong? In 2025, email marketing is smarter than ever—but one factor remains just as important as it was a decade ago: timing. Sending your email at the wrong time … Read more

Why FluentCRM Emails Fail (And Why It’s More Common in 2025). If you’re using FluentCRM and wondering why your emails aren’t getting sent, you’re not alone. In 2025, with stricter spam filters, tighter email authentication rules, and complex SMTP setups, email deliverability has become a real pain point. This post will walk you through the … Read more

If you run an online store, chances are you’re losing money every single day—and you may not even realize it. According to the Baymard Institute, the average cart abandonment rate across industries is 69.99% in 2025. That means for every 100 shoppers who add products to their cart, about 70 leave without buying. Now imagine … Read more